Importance of origin in rice purchasing decisions in Talca and Temuco, Chile

Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct...

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Autores principales:	Schnettler,Berta, Ruiz,Danilo, Sepúlveda,Oriana, Sepúlveda,José, Denegri,Marianela
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2009
Materias:	Importation market segmentation origin Oryza sativa rice
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008
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spelling	oai:scielo:S0718-162020090002000082009-09-01Importance of origin in rice purchasing decisions in Talca and Temuco, ChileSchnettler,BertaRuiz,DaniloSepúlveda,OrianaSepúlveda,JoséDenegri,Marianela Importation market segmentation origin Oryza sativa rice Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most important attribute. The smallest group (11.6%) gave slightly higher importance to the origin of the rice than the other attributes. Only this final group preferred imported rice. Therefore, the results of this investigation make it possible to conclude that the origin of the rice is an important attribute for 47% of the consumers in Talca and Temuco, Chile. The other groups based their purchase decisions on the price or the product packaging. The highest proportion of consumers (88.4%) preferred domestic rice.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.36 n.2 20092009-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008en10.4067/S0718-16202009000200008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Importation market segmentation origin Oryza sativa rice
spellingShingle	Importation market segmentation origin Oryza sativa rice Schnettler,Berta Ruiz,Danilo Sepúlveda,Oriana Sepúlveda,José Denegri,Marianela Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
description	Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most important attribute. The smallest group (11.6%) gave slightly higher importance to the origin of the rice than the other attributes. Only this final group preferred imported rice. Therefore, the results of this investigation make it possible to conclude that the origin of the rice is an important attribute for 47% of the consumers in Talca and Temuco, Chile. The other groups based their purchase decisions on the price or the product packaging. The highest proportion of consumers (88.4%) preferred domestic rice.
author	Schnettler,Berta Ruiz,Danilo Sepúlveda,Oriana Sepúlveda,José Denegri,Marianela
author_facet	Schnettler,Berta Ruiz,Danilo Sepúlveda,Oriana Sepúlveda,José Denegri,Marianela
author_sort	Schnettler,Berta
title	Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
title_short	Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
title_full	Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
title_fullStr	Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
title_full_unstemmed	Importance of origin in rice purchasing decisions in Talca and Temuco, Chile
title_sort	importance of origin in rice purchasing decisions in talca and temuco, chile
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2009
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008
work_keys_str_mv	AT schnettlerberta importanceoforigininricepurchasingdecisionsintalcaandtemucochile AT ruizdanilo importanceoforigininricepurchasingdecisionsintalcaandtemucochile AT sepulvedaoriana importanceoforigininricepurchasingdecisionsintalcaandtemucochile AT sepulvedajose importanceoforigininricepurchasingdecisionsintalcaandtemucochile AT denegrimarianela importanceoforigininricepurchasingdecisionsintalcaandtemucochile
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Importance of origin in rice purchasing decisions in Talca and Temuco, Chile

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