Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile

Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market s...

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Autores principales:	Schnettler,Berta, González,Abel, Avila,Richard, Miranda,Horacio, Sepúlveda,José, Denegri,Marianela
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2010
Materias:	oil transgenic foodstuffs market segmentation type of genetic modifcation
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002
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spelling	oai:scielo:S0718-162020100001000022010-06-10Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, ChileSchnettler,BertaGonzález,AbelAvila,RichardMiranda,HoracioSepúlveda,JoséDenegri,Marianela oil transgenic foodstuffs market segmentation type of genetic modifcation Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these groups (42.8%) preferred to pay a lower price, while the other (16.8%) they preferred higher priced oils. One group (27.2%) rejected all types of GM. The smallest group (13.2%) rejected oil without GM and preferred oil with GM that reduces the use of pesticides and oil with GM that increases calcium. All of the groups rejected oil with GM that reduces production costs. The groups were differentiated by the family size, lifestyle, ethnic origin, reading of the labels on foodstuffs, and the variety of oil habitually consumed. The absence of GM in oils is desirable for the majority of consumers (86.8%); however, a high proportion (72.8%) would accept oils with GM that reduces the use of pesticides.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.37 n.1 20102010-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002en10.4067/S0718-16202010000100002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	oil transgenic foodstuffs market segmentation type of genetic modifcation
spellingShingle	oil transgenic foodstuffs market segmentation type of genetic modifcation Schnettler,Berta González,Abel Avila,Richard Miranda,Horacio Sepúlveda,José Denegri,Marianela Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
description	Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these groups (42.8%) preferred to pay a lower price, while the other (16.8%) they preferred higher priced oils. One group (27.2%) rejected all types of GM. The smallest group (13.2%) rejected oil without GM and preferred oil with GM that reduces the use of pesticides and oil with GM that increases calcium. All of the groups rejected oil with GM that reduces production costs. The groups were differentiated by the family size, lifestyle, ethnic origin, reading of the labels on foodstuffs, and the variety of oil habitually consumed. The absence of GM in oils is desirable for the majority of consumers (86.8%); however, a high proportion (72.8%) would accept oils with GM that reduces the use of pesticides.
author	Schnettler,Berta González,Abel Avila,Richard Miranda,Horacio Sepúlveda,José Denegri,Marianela
author_facet	Schnettler,Berta González,Abel Avila,Richard Miranda,Horacio Sepúlveda,José Denegri,Marianela
author_sort	Schnettler,Berta
title	Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
title_short	Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
title_full	Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
title_fullStr	Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
title_full_unstemmed	Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile
title_sort	preference for oils with different types of genetic modifcations in temuco, araucanía region, chile
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2010
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002
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_version_	1714202121315811328

Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile

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