Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile

In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials available in Temuco (Araucanía Region, Chile), market segments were differenti...

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Autores principales: Schnettler,Berta, Crisóstomo,Gloria, Mills,Natally, Miranda,Horacio, Mora,Marcos, Lobos,Germán, Grunert,Klaus G
Lenguaje:English
Publicado: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2013
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100002
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spelling oai:scielo:S0718-162020130001000022014-09-08Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of ChileSchnettler,BertaCrisóstomo,GloriaMills,NatallyMiranda,HoracioMora,MarcosLobos,GermánGrunert,Klaus G sunflower oil transgenic food nanotechnology In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials available in Temuco (Araucanía Region, Chile), market segments were differentiated with respect to their acceptance of nanotechnology and characterized according to their sociodemographic characteristics and food neophobia level. To achieve this aim, a survey was administered to 400 people. Using a conjoint analysis, the brand (33.6%) and production system (32.6%) were determined to be more important than the price (19.2%) and health certification (14.6%); national brands, produced conventionally with a health certification seal and sold at the lowest price, were preferred. A hierarchical cluster analysis identified three main segments. The largest (45.5%) preferred oil made with nanotechnology. The second (29.75%) preferred conventional oil and oil made with nanotechnology. The third (20.75%) preferred conventional oil and rejected oils made with nanotechnology and GM. The segments differed significantly according to marital status and according to the score on the food neophobia scale. Approximately 75% of the sample had a positive response to the oil produced with nanotechnology, and this positive response was related to the food neophobia score.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.40 n.1 20132013-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100002en10.4067/S0718-16202013000100002
institution Scielo Chile
collection Scielo Chile
language English
topic sunflower oil
transgenic food
nanotechnology
spellingShingle sunflower oil
transgenic food
nanotechnology
Schnettler,Berta
Crisóstomo,Gloria
Mills,Natally
Miranda,Horacio
Mora,Marcos
Lobos,Germán
Grunert,Klaus G
Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
description In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials available in Temuco (Araucanía Region, Chile), market segments were differentiated with respect to their acceptance of nanotechnology and characterized according to their sociodemographic characteristics and food neophobia level. To achieve this aim, a survey was administered to 400 people. Using a conjoint analysis, the brand (33.6%) and production system (32.6%) were determined to be more important than the price (19.2%) and health certification (14.6%); national brands, produced conventionally with a health certification seal and sold at the lowest price, were preferred. A hierarchical cluster analysis identified three main segments. The largest (45.5%) preferred oil made with nanotechnology. The second (29.75%) preferred conventional oil and oil made with nanotechnology. The third (20.75%) preferred conventional oil and rejected oils made with nanotechnology and GM. The segments differed significantly according to marital status and according to the score on the food neophobia scale. Approximately 75% of the sample had a positive response to the oil produced with nanotechnology, and this positive response was related to the food neophobia score.
author Schnettler,Berta
Crisóstomo,Gloria
Mills,Natally
Miranda,Horacio
Mora,Marcos
Lobos,Germán
Grunert,Klaus G
author_facet Schnettler,Berta
Crisóstomo,Gloria
Mills,Natally
Miranda,Horacio
Mora,Marcos
Lobos,Germán
Grunert,Klaus G
author_sort Schnettler,Berta
title Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
title_short Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
title_full Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
title_fullStr Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
title_full_unstemmed Preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the Araucanía Region of Chile
title_sort preferences for sunflower oil produced conventionally, produced with nanotechnology or genetically modified in the araucanía region of chile
publisher Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate 2013
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100002
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