Consumer responses to agricultural produce advertising in the O'Higgins Region of Chile

Consumer responses to agricultural produce advertising in the O'Higgins Region of Chile

The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O'Higgins Region. A principal components analysis (PCA) was performed to identify the...

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Bibliographic Details
Main Authors: Adasme-Berríos,Cristian, Jara-Rojas,Roberto, Ramos-Cabello,Bárbara, Rodríguez,Marcelo, Mora,Marcos
Language:English
Published: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2013
Subjects:
Agricultural produce
CHAID
consumer behavior
principal components analysis
Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100003
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