Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study

R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by...

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Autores principales:	Olivas,Raquel, Díaz,Mónica, Bernabéu,Rodolfo
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2013
Materias:	consumer behavior marketing strategy structural equation modeling
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003
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spelling	oai:scielo:S0718-162020130002000032013-10-23Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case studyOlivas,RaquelDíaz,MónicaBernabéu,Rodolfo consumer behavior marketing strategy structural equation modeling R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by their lack of availability in shops relative to conventional substitutes. In relation to the first determinant, several studies have revealed a direct relationship between maximum willingness to pay for these foods and consumer income. However, little is known about the influence of consumer attitudes, in relation to lifestyle, on these decisions. To address this issue, face-to-face surveys were conducted with 420 organic food consumers in the Madrid metropolitan area in December of 2006. The results were obtained by structural equation analysis, which includes a model for low income (χ2/df =2.37 p<0.01, CFI =0.866) as well as high income (χ2/df=1.93 p <0.01, CFI= 0.831) consumers. These individuals suggested that organic food consumption is clearly related to a healthy diet, respect for the environment and consumer sociability. Nevertheless, it must be noted that low-income consumers are more concerned about eating a healthy diet than those with higher incomes. In conclusion, the basic commercial strategy for increasing organic food consumption in Spain is tied to promoting production, favoring distribution and stimulating the competitiveness of organic food enterprises. The object is to lower its price difference with conventional food so price does not constitute an entrance barrier to this market for low income consumers.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.40 n.2 20132013-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003en10.4067/S0718-16202013000200003
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	consumer behavior marketing strategy structural equation modeling
spellingShingle	consumer behavior marketing strategy structural equation modeling Olivas,Raquel Díaz,Mónica Bernabéu,Rodolfo Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
description	R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by their lack of availability in shops relative to conventional substitutes. In relation to the first determinant, several studies have revealed a direct relationship between maximum willingness to pay for these foods and consumer income. However, little is known about the influence of consumer attitudes, in relation to lifestyle, on these decisions. To address this issue, face-to-face surveys were conducted with 420 organic food consumers in the Madrid metropolitan area in December of 2006. The results were obtained by structural equation analysis, which includes a model for low income (χ2/df =2.37 p<0.01, CFI =0.866) as well as high income (χ2/df=1.93 p <0.01, CFI= 0.831) consumers. These individuals suggested that organic food consumption is clearly related to a healthy diet, respect for the environment and consumer sociability. Nevertheless, it must be noted that low-income consumers are more concerned about eating a healthy diet than those with higher incomes. In conclusion, the basic commercial strategy for increasing organic food consumption in Spain is tied to promoting production, favoring distribution and stimulating the competitiveness of organic food enterprises. The object is to lower its price difference with conventional food so price does not constitute an entrance barrier to this market for low income consumers.
author	Olivas,Raquel Díaz,Mónica Bernabéu,Rodolfo
author_facet	Olivas,Raquel Díaz,Mónica Bernabéu,Rodolfo
author_sort	Olivas,Raquel
title	Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
title_short	Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
title_full	Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
title_fullStr	Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
title_full_unstemmed	Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study
title_sort	structural equation modeling of lifestyles and consumer attitudes towards organic food by income: a spanish case study
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003
work_keys_str_mv	AT olivasraquel structuralequationmodelingoflifestylesandconsumerattitudestowardsorganicfoodbyincomeaspanishcasestudy AT diazmonica structuralequationmodelingoflifestylesandconsumerattitudestowardsorganicfoodbyincomeaspanishcasestudy AT bernabeurodolfo structuralequationmodelingoflifestylesandconsumerattitudestowardsorganicfoodbyincomeaspanishcasestudy
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Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study

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