Characterization of cheese consumers in Santiago Province, Chile

A high demand for Chilean cheese has resulted in increased cheese production. This increase represents an opportunity to promote the development of new markets, such as for small ruminant cheeses. However, little has been discussed regarding the extent to which cheese consumers consider small rumina...

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Autores principales:	Vargas-Bello-Pérez,Einar, Aguilar,Claudio, Toro-Mujica,Paula, Vera,Raúl R, Cerda,Matías, Briones,Ignacio
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2014
Materias:	Cheese consumption small ruminant
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202014000300005
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spelling	oai:scielo:S0718-162020140003000052015-02-25Characterization of cheese consumers in Santiago Province, ChileVargas-Bello-Pérez,EinarAguilar,ClaudioToro-Mujica,PaulaVera,Raúl RCerda,MatíasBriones,Ignacio Cheese consumption small ruminant A high demand for Chilean cheese has resulted in increased cheese production. This increase represents an opportunity to promote the development of new markets, such as for small ruminant cheeses. However, little has been discussed regarding the extent to which cheese consumers consider small ruminant cheeses. We hypothesized that price is the main determining factor for purchasing cheese. The present study examined this previously unexplored aspect. The objective of this study was to identify the factors that contribute to the purchaser's response behavior, including purchase, usage and product possession. This study also aimed to provide preliminary information on cheese consumption in the Province of Santiago, Chile. A personal interview was conducted in a sample of 323 individuals in major supermarkets from five municipalities (Santiago, La Florida, Las Condes, Pudahuel, and Recoleta) of Santiago city between March and May 2012. The largest proportion of surveyed individuals were female (62%) who were between 20 to 25 years (34%). The main cheese purchaser of the household was more often the woman (52%; P<0.01). The brand and origin (70%; P≤0.01) and price (30%; P≤0.01) of the cheese were the main aspects considered before making a purchase. Cow's milk cheese was the predominant cheese type consumed (77%), followed by goat's milk cheese (6%), cow's and goat's milk cheese (15%) and cow's, goat's and sheep's milk cheese (2%). Of the individuals surveyed, 35% consumed cheese three times per week as a sandwich ingredient. We conclude that consumer fidelity is driven by brand and origin and a preference to use the cheese in sandwiches (81%). Data from this study may be used to determine the most adequate strategy for promoting the sales of small ruminant cheeses.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.41 n.3 20142014-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202014000300005en10.4067/S0718-16202014000300005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Cheese consumption small ruminant
spellingShingle	Cheese consumption small ruminant Vargas-Bello-Pérez,Einar Aguilar,Claudio Toro-Mujica,Paula Vera,Raúl R Cerda,Matías Briones,Ignacio Characterization of cheese consumers in Santiago Province, Chile
description	A high demand for Chilean cheese has resulted in increased cheese production. This increase represents an opportunity to promote the development of new markets, such as for small ruminant cheeses. However, little has been discussed regarding the extent to which cheese consumers consider small ruminant cheeses. We hypothesized that price is the main determining factor for purchasing cheese. The present study examined this previously unexplored aspect. The objective of this study was to identify the factors that contribute to the purchaser's response behavior, including purchase, usage and product possession. This study also aimed to provide preliminary information on cheese consumption in the Province of Santiago, Chile. A personal interview was conducted in a sample of 323 individuals in major supermarkets from five municipalities (Santiago, La Florida, Las Condes, Pudahuel, and Recoleta) of Santiago city between March and May 2012. The largest proportion of surveyed individuals were female (62%) who were between 20 to 25 years (34%). The main cheese purchaser of the household was more often the woman (52%; P<0.01). The brand and origin (70%; P≤0.01) and price (30%; P≤0.01) of the cheese were the main aspects considered before making a purchase. Cow's milk cheese was the predominant cheese type consumed (77%), followed by goat's milk cheese (6%), cow's and goat's milk cheese (15%) and cow's, goat's and sheep's milk cheese (2%). Of the individuals surveyed, 35% consumed cheese three times per week as a sandwich ingredient. We conclude that consumer fidelity is driven by brand and origin and a preference to use the cheese in sandwiches (81%). Data from this study may be used to determine the most adequate strategy for promoting the sales of small ruminant cheeses.
author	Vargas-Bello-Pérez,Einar Aguilar,Claudio Toro-Mujica,Paula Vera,Raúl R Cerda,Matías Briones,Ignacio
author_facet	Vargas-Bello-Pérez,Einar Aguilar,Claudio Toro-Mujica,Paula Vera,Raúl R Cerda,Matías Briones,Ignacio
author_sort	Vargas-Bello-Pérez,Einar
title	Characterization of cheese consumers in Santiago Province, Chile
title_short	Characterization of cheese consumers in Santiago Province, Chile
title_full	Characterization of cheese consumers in Santiago Province, Chile
title_fullStr	Characterization of cheese consumers in Santiago Province, Chile
title_full_unstemmed	Characterization of cheese consumers in Santiago Province, Chile
title_sort	characterization of cheese consumers in santiago province, chile
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2014
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202014000300005
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_version_	1714202159056158720

Characterization of cheese consumers in Santiago Province, Chile

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