Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile

The aim of this study is to determine the preferences and willingness to pay for organic pears among high-income people in the Metropolitan area of Santiago de Chile. To do this, the methods of conjoint analysis and contingent valuation were used. The study population was the Santiago Metropolitan R...

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Autores principales: Cerda,Arcadio A, García,Leidy Y, Tolosa,Francisco J, García,Valeska A
Lenguaje:English
Publicado: Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2015
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000200005
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spelling oai:scielo:S0718-162020150002000052015-09-16Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, ChileCerda,Arcadio AGarcía,Leidy YTolosa,Francisco JGarcía,Valeska A Conjoint valuation contingent valuation organic products premium for organic products Pyrus The aim of this study is to determine the preferences and willingness to pay for organic pears among high-income people in the Metropolitan area of Santiago de Chile. To do this, the methods of conjoint analysis and contingent valuation were used. The study population was the Santiago Metropolitan Region in Chile. For the conjoint analysis, four attributes of pears were studied (variety, price, body, and production). For contingent valuation, subjects received a description of the organic production process vs. the conventional process and were then asked about their willingness to pay more per kilogram for pears produced organically. Both methodologies revealed a positive willingness to pay for pears. The estimated utility of each attribute level indicates that the Packham variety of pears, which are produced organically with a juicy body and lower price, are the characteristic attributes consumers preferred most. The relative importance of the attributes was as follows, in descending order: price (55.8%), external characteristics (20.6%), production type (13.5%), and body (10.1%). The mean willingness to pay was CLP 233 (USD 0.50) when using contingent valuation, whereas the marginal willingness to pay was CLP 31.6 when using conjoint analysis.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.42 n.2 20152015-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000200005en10.4067/S0718-16202015000200005
institution Scielo Chile
collection Scielo Chile
language English
topic Conjoint valuation
contingent valuation
organic products
premium for organic products
Pyrus
spellingShingle Conjoint valuation
contingent valuation
organic products
premium for organic products
Pyrus
Cerda,Arcadio A
García,Leidy Y
Tolosa,Francisco J
García,Valeska A
Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
description The aim of this study is to determine the preferences and willingness to pay for organic pears among high-income people in the Metropolitan area of Santiago de Chile. To do this, the methods of conjoint analysis and contingent valuation were used. The study population was the Santiago Metropolitan Region in Chile. For the conjoint analysis, four attributes of pears were studied (variety, price, body, and production). For contingent valuation, subjects received a description of the organic production process vs. the conventional process and were then asked about their willingness to pay more per kilogram for pears produced organically. Both methodologies revealed a positive willingness to pay for pears. The estimated utility of each attribute level indicates that the Packham variety of pears, which are produced organically with a juicy body and lower price, are the characteristic attributes consumers preferred most. The relative importance of the attributes was as follows, in descending order: price (55.8%), external characteristics (20.6%), production type (13.5%), and body (10.1%). The mean willingness to pay was CLP 233 (USD 0.50) when using contingent valuation, whereas the marginal willingness to pay was CLP 31.6 when using conjoint analysis.
author Cerda,Arcadio A
García,Leidy Y
Tolosa,Francisco J
García,Valeska A
author_facet Cerda,Arcadio A
García,Leidy Y
Tolosa,Francisco J
García,Valeska A
author_sort Cerda,Arcadio A
title Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
title_short Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
title_full Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
title_fullStr Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
title_full_unstemmed Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile
title_sort preferences and willingness to pay for organic pears among high-income people in the metropolitan region of santiago, chile
publisher Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate 2015
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000200005
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