Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil

The results of a study of the impact of market management on the ornamental plants supply chain are presented, using Curitiba, which is considered the most expressive flower market in Paraná State, as a case study. The flower market in Paraná ranks fifth in Brazil in terms of the volume of commercia...

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Autores principales:	Muraro,Daniel, Negrelle,Raquel R.B, Cuquel,Francine L, Anacleto,Adilson
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2015
Materias:	Brazil business relationship floriculture production retail and wholesale
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000300013
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spelling	oai:scielo:S0718-162020150003000132016-03-15Market management: the impact on the development of an ornamental plants supply chain in Curitiba, BrazilMuraro,DanielNegrelle,Raquel R.BCuquel,Francine LAnacleto,Adilson Brazil business relationship floriculture production retail and wholesale The results of a study of the impact of market management on the ornamental plants supply chain are presented, using Curitiba, which is considered the most expressive flower market in Paraná State, as a case study. The flower market in Paraná ranks fifth in Brazil in terms of the volume of commercialization and sixth in terms of per capita consumption. However, this State, which initiated floriculture activities nearly 50 years ago, does not have a prominent florist supply pole, although adequate environmental conditions for such activities exist in Paraná. Therefore, to obtain more information about and a better understanding of the determinants of this scenario, a literature review and interviews were conducted. The flower shops structure and operations (retail and wholesale), as well as the relationship among traders and other links in the supply chain, were characterized. Current floriculture sector market management practice does not meet the specific requirements to ensure either an adequate structure or the sustainability of the flower sector supply chain in Paraná State.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.42 n.3 20152015-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000300013en10.4067/S0718-16202015000300013
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Brazil business relationship floriculture production retail and wholesale
spellingShingle	Brazil business relationship floriculture production retail and wholesale Muraro,Daniel Negrelle,Raquel R.B Cuquel,Francine L Anacleto,Adilson Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
description	The results of a study of the impact of market management on the ornamental plants supply chain are presented, using Curitiba, which is considered the most expressive flower market in Paraná State, as a case study. The flower market in Paraná ranks fifth in Brazil in terms of the volume of commercialization and sixth in terms of per capita consumption. However, this State, which initiated floriculture activities nearly 50 years ago, does not have a prominent florist supply pole, although adequate environmental conditions for such activities exist in Paraná. Therefore, to obtain more information about and a better understanding of the determinants of this scenario, a literature review and interviews were conducted. The flower shops structure and operations (retail and wholesale), as well as the relationship among traders and other links in the supply chain, were characterized. Current floriculture sector market management practice does not meet the specific requirements to ensure either an adequate structure or the sustainability of the flower sector supply chain in Paraná State.
author	Muraro,Daniel Negrelle,Raquel R.B Cuquel,Francine L Anacleto,Adilson
author_facet	Muraro,Daniel Negrelle,Raquel R.B Cuquel,Francine L Anacleto,Adilson
author_sort	Muraro,Daniel
title	Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
title_short	Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
title_full	Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
title_fullStr	Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
title_full_unstemmed	Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil
title_sort	market management: the impact on the development of an ornamental plants supply chain in curitiba, brazil
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000300013
work_keys_str_mv	AT murarodaniel marketmanagementtheimpactonthedevelopmentofanornamentalplantssupplychainincuritibabrazil AT negrelleraquelrb marketmanagementtheimpactonthedevelopmentofanornamentalplantssupplychainincuritibabrazil AT cuquelfrancinel marketmanagementtheimpactonthedevelopmentofanornamentalplantssupplychainincuritibabrazil AT anacletoadilson marketmanagementtheimpactonthedevelopmentofanornamentalplantssupplychainincuritibabrazil
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Market management: the impact on the development of an ornamental plants supply chain in Curitiba, Brazil

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