Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations

Abstract In recent years, Chile has been the Chinese market's main supplier of fresh sweet cherries. The aim of this study was to develop a relational model with two working hypotheses to model Chinese consumer satisfaction with sweet cherries as a result of the quality perceived by intrinsic a...

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Autores principales:	Chiang,Andrés, Schnettler,Berta, Mora,Marcos, Aguilera,Mauricio
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal 2018
Materias:	Perceived quality satisfaction structural equations modeling sweet cherries
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202018000300210
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spelling	oai:scielo:S0718-162020180003002102019-02-04Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equationsChiang,AndrésSchnettler,BertaMora,MarcosAguilera,Mauricio Perceived quality satisfaction structural equations modeling sweet cherries Abstract In recent years, Chile has been the Chinese market's main supplier of fresh sweet cherries. The aim of this study was to develop a relational model with two working hypotheses to model Chinese consumer satisfaction with sweet cherries as a result of the quality perceived by intrinsic and extrinsic attributes. One hundred and ninety-three buyers in the Sanyuanli Market in the Chaoyang District, Beijing, were surveyed using closed-ended questions on a Likert scale. To develop a model that fulfilled the indicated objective, an exploratory factor analysis and a subsequent system of structural equations were used to confirm the relationships, presenting an adequate goodness-of-fit test to accept the model according to the literature. Among the main results, it was determined that consumer satisfaction with sweet cherries is explained by the perceived intrinsic quality, where medium size and color are the determining attributes, and the product price, Chilean origin and delivery time explain the perceived extrinsic quality (critical ratio of 2.937 and p-value of 0.003). Finally, the intrinsic quality positively and significantly influences Chinese consumer satisfaction with sweet cherries, in contrast to the results for perceived extrinsic quality, which are not statistically significant.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería ForestalCiencia e investigación agraria v.45 n.3 20182018-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202018000300210en10.7764/rcia.v45i3.1930
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Perceived quality satisfaction structural equations modeling sweet cherries
spellingShingle	Perceived quality satisfaction structural equations modeling sweet cherries Chiang,Andrés Schnettler,Berta Mora,Marcos Aguilera,Mauricio Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
description	Abstract In recent years, Chile has been the Chinese market's main supplier of fresh sweet cherries. The aim of this study was to develop a relational model with two working hypotheses to model Chinese consumer satisfaction with sweet cherries as a result of the quality perceived by intrinsic and extrinsic attributes. One hundred and ninety-three buyers in the Sanyuanli Market in the Chaoyang District, Beijing, were surveyed using closed-ended questions on a Likert scale. To develop a model that fulfilled the indicated objective, an exploratory factor analysis and a subsequent system of structural equations were used to confirm the relationships, presenting an adequate goodness-of-fit test to accept the model according to the literature. Among the main results, it was determined that consumer satisfaction with sweet cherries is explained by the perceived intrinsic quality, where medium size and color are the determining attributes, and the product price, Chilean origin and delivery time explain the perceived extrinsic quality (critical ratio of 2.937 and p-value of 0.003). Finally, the intrinsic quality positively and significantly influences Chinese consumer satisfaction with sweet cherries, in contrast to the results for perceived extrinsic quality, which are not statistically significant.
author	Chiang,Andrés Schnettler,Berta Mora,Marcos Aguilera,Mauricio
author_facet	Chiang,Andrés Schnettler,Berta Mora,Marcos Aguilera,Mauricio
author_sort	Chiang,Andrés
title	Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
title_short	Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
title_full	Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
title_fullStr	Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
title_full_unstemmed	Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations
title_sort	perceived quality of and satisfaction from sweet cherries (prunus avium l.) in china: confirming relationships through structural equations
publisher	Pontificia Universidad Católica de Chile. Facultad de Agronomía e Ingeniería Forestal
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202018000300210
work_keys_str_mv	AT chiangandres perceivedqualityofandsatisfactionfromsweetcherriesprunusaviumlinchinaconfirmingrelationshipsthroughstructuralequations AT schnettlerberta perceivedqualityofandsatisfactionfromsweetcherriesprunusaviumlinchinaconfirmingrelationshipsthroughstructuralequations AT moramarcos perceivedqualityofandsatisfactionfromsweetcherriesprunusaviumlinchinaconfirmingrelationshipsthroughstructuralequations AT aguileramauricio perceivedqualityofandsatisfactionfromsweetcherriesprunusaviumlinchinaconfirmingrelationshipsthroughstructuralequations
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Perceived quality of and satisfaction from sweet cherries (Prunus avium L.) in China: Confirming relationships through structural equations

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