Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce

The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studies in distance selling companies to inductively explore how the product characteristics of garments and music-CDs influenc...

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Autor principal:	Axelsson,Karin
Lenguaje:	English
Publicado:	Universidad de Talca 2008
Materias:	Product classification Product theory Customer communication media B2C interaction Distance selling Electronic commerce
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100002
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spelling	oai:scielo:S0718-187620080001000022018-10-12Exploring Relationships between Products Characteristics and B2C Interaction in Electronic CommerceAxelsson,Karin Product classification Product theory Customer communication media B2C interaction Distance selling Electronic commerce The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studies in distance selling companies to inductively explore how the product characteristics of garments and music-CDs influence customer interaction. We apply a product classification scheme built on product theory to characterize and classify these products. By classifying product types according to this scheme we focus certain aspects; e.g., in which situation the customer usesthe product and, thus, experiences potential satisfaction. By appiying product theory to the electronic commerce context we are expanding this theory into a new área. Knowledge about product characteristics’ influence on customer interaction in various phases of electronic commerce enriches and specifies the existing product theory. In order to put this theory contribution into practice, a set of focal questions with the aim to increase product understanding in an electronic commerce setting is formulated. The questions highlight product related issuesthat are importantto considerwhen deciding communication media in electronic commerce.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.3 n.2 20082008-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100002en10.4067/S0718-18762008000100002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Product classification Product theory Customer communication media B2C interaction Distance selling Electronic commerce
spellingShingle	Product classification Product theory Customer communication media B2C interaction Distance selling Electronic commerce Axelsson,Karin Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
description	The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studies in distance selling companies to inductively explore how the product characteristics of garments and music-CDs influence customer interaction. We apply a product classification scheme built on product theory to characterize and classify these products. By classifying product types according to this scheme we focus certain aspects; e.g., in which situation the customer usesthe product and, thus, experiences potential satisfaction. By appiying product theory to the electronic commerce context we are expanding this theory into a new área. Knowledge about product characteristics’ influence on customer interaction in various phases of electronic commerce enriches and specifies the existing product theory. In order to put this theory contribution into practice, a set of focal questions with the aim to increase product understanding in an electronic commerce setting is formulated. The questions highlight product related issuesthat are importantto considerwhen deciding communication media in electronic commerce.
author	Axelsson,Karin
author_facet	Axelsson,Karin
author_sort	Axelsson,Karin
title	Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
title_short	Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
title_full	Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
title_fullStr	Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
title_full_unstemmed	Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
title_sort	exploring relationships between products characteristics and b2c interaction in electronic commerce
publisher	Universidad de Talca
publishDate	2008
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100002
work_keys_str_mv	AT axelssonkarin exploringrelationshipsbetweenproductscharacteristicsandb2cinteractioninelectroniccommerce
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Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce

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