Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studies in distance selling companies to inductively explore how the product characteristics of garments and music-CDs influenc...
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| Lenguaje: | English |
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Universidad de Talca
2008
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100002 |
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