Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evalúate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determina...

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Autores principales:	Rodríguez-Ardura,Inma, Meseguer-Artola,Antoni, Vilaseca-Requena,Jordi
Lenguaje:	English
Publicado:	Universidad de Talca 2008
Materias:	Electronic commerce Adoption Development Determinants Evolution Internet Spain
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100003
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spelling	oai:scielo:S0718-187620080001000032018-10-12Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market EconomyRodríguez-Ardura,InmaMeseguer-Artola,AntoniVilaseca-Requena,Jordi Electronic commerce Adoption Development Determinants Evolution Internet Spain This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evalúate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole Spanish market and over a period of seven years, reveáis the existence of a critical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electronic commerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework of consumer protection, and the design of a valué proposition perceived as "secure", also influence the development of electronic commerce. We also confirm the contribution of firms’ differentiation strategies to the development of electronic commerce, to the detriment of those based on price leadership. Finally, it seems that possession of a computer is no longer an indicator of access barriers.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.3 n.2 20082008-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100003en10.4067/S0718-18762008000100003
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Electronic commerce Adoption Development Determinants Evolution Internet Spain
spellingShingle	Electronic commerce Adoption Development Determinants Evolution Internet Spain Rodríguez-Ardura,Inma Meseguer-Artola,Antoni Vilaseca-Requena,Jordi Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
description	This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evalúate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole Spanish market and over a period of seven years, reveáis the existence of a critical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electronic commerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework of consumer protection, and the design of a valué proposition perceived as "secure", also influence the development of electronic commerce. We also confirm the contribution of firms’ differentiation strategies to the development of electronic commerce, to the detriment of those based on price leadership. Finally, it seems that possession of a computer is no longer an indicator of access barriers.
author	Rodríguez-Ardura,Inma Meseguer-Artola,Antoni Vilaseca-Requena,Jordi
author_facet	Rodríguez-Ardura,Inma Meseguer-Artola,Antoni Vilaseca-Requena,Jordi
author_sort	Rodríguez-Ardura,Inma
title	Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
title_short	Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
title_full	Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
title_fullStr	Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
title_full_unstemmed	Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
title_sort	factors influencing the evolution of electronic commerce: an empirical analysis in a developed market economy
publisher	Universidad de Talca
publishDate	2008
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100003
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Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy

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