Web 2.0 as Syndication
There is considerable excitement about the notion of ’Web 2.0’, particularly among Internet businesspeople. In contrast, there is an almost complete lack of formal literatura on the topic. It is important that movements with such energy and potential be subjected to critical atte...
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Universidad de Talca
2008
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oai:scielo:S0718-187620080001000042018-10-12Web 2.0 as SyndicationClarke,Roger Dot.com Social networking Content syndication Pay-per-click AdSense P2P Architecture of participation Collective intelligence Wikis Folksonomy Monetisation AJAX Architecture of collaboration Social syndication There is considerable excitement about the notion of ’Web 2.0’, particularly among Internet businesspeople. In contrast, there is an almost complete lack of formal literatura on the topic. It is important that movements with such energy and potential be subjected to critical attention, and that industry and social commentators have the opportunity to draw on the eCommerce research literatura in formulating their views. This paper assesses the available information about Web 2.0, with a view to stimulating further work that applies existing theories, proposes new ones, observes and measures phenomena, and tests the theories. The primary interpretation of the concept derives from marketers, but the complementary technical and communitarian perspectives are also considerad. A common theme derived from the analysis is that of ’syndication’ of content, advertising, storage, effort and identity.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.3 n.2 20082008-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100004en10.4067/S0718-18762008000100004 |
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Dot.com Social networking Content syndication Pay-per-click AdSense P2P Architecture of participation Collective intelligence Wikis Folksonomy Monetisation AJAX Architecture of collaboration Social syndication |
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Dot.com Social networking Content syndication Pay-per-click AdSense P2P Architecture of participation Collective intelligence Wikis Folksonomy Monetisation AJAX Architecture of collaboration Social syndication Clarke,Roger Web 2.0 as Syndication |
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There is considerable excitement about the notion of ’Web 2.0’, particularly among Internet businesspeople. In contrast, there is an almost complete lack of formal literatura on the topic. It is important that movements with such energy and potential be subjected to critical attention, and that industry and social commentators have the opportunity to draw on the eCommerce research literatura in formulating their views. This paper assesses the available information about Web 2.0, with a view to stimulating further work that applies existing theories, proposes new ones, observes and measures phenomena, and tests the theories. The primary interpretation of the concept derives from marketers, but the complementary technical and communitarian perspectives are also considerad. A common theme derived from the analysis is that of ’syndication’ of content, advertising, storage, effort and identity. |
author |
Clarke,Roger |
author_facet |
Clarke,Roger |
author_sort |
Clarke,Roger |
title |
Web 2.0 as Syndication |
title_short |
Web 2.0 as Syndication |
title_full |
Web 2.0 as Syndication |
title_fullStr |
Web 2.0 as Syndication |
title_full_unstemmed |
Web 2.0 as Syndication |
title_sort |
web 2.0 as syndication |
publisher |
Universidad de Talca |
publishDate |
2008 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100004 |
work_keys_str_mv |
AT clarkeroger web20assyndication |
_version_ |
1714202190715813888 |