Business model dynamics: a case survey

In the turbulent world of e-commerce, companies can only survive by continuously reinventing their business models. However, because most studies look at business models as snapshots in time, there is little insight into how changing market-related, technological and regulatory conditions generally...

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Autores principales: de Reuver,Mark, Bouwman,Harry, Maclnnes,Ian
Lenguaje:English
Publicado: Universidad de Talca 2009
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000100002
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spelling oai:scielo:S0718-187620090001000022018-10-12Business model dynamics: a case surveyde Reuver,MarkBouwman,HarryMaclnnes,Ian Business models Business model dynamics Business model design Start-ups Case survey In the turbulent world of e-commerce, companies can only survive by continuously reinventing their business models. However, because most studies look at business models as snapshots in time, there is little insight into how changing market-related, technological and regulatory conditions generally drive revisions in business models. In this paper, we examine which types of external drivers are strongest in forcing business models to change throughout their life cycle. To do so, we study 45 longitudinal case descriptions on business model dynamics of (networks of) organizations in various industries. The results of this survey indicate that technological and market-related forces are the most important drivers of business model dynamics, while regulation plays only a minor role. In particular for start-ups, the effect of technological and market-related drivers is the strongest in the early stages of a new business model, while the effects are modérate over time for established, large companies. Our results provide clues to practitioners on what external factors to take into account in different stages of business model design and redesign.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.4 n.1 20092009-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000100002en10.4067/S0718-18762009000100002
institution Scielo Chile
collection Scielo Chile
language English
topic Business models
Business model dynamics
Business model design
Start-ups
Case survey
spellingShingle Business models
Business model dynamics
Business model design
Start-ups
Case survey
de Reuver,Mark
Bouwman,Harry
Maclnnes,Ian
Business model dynamics: a case survey
description In the turbulent world of e-commerce, companies can only survive by continuously reinventing their business models. However, because most studies look at business models as snapshots in time, there is little insight into how changing market-related, technological and regulatory conditions generally drive revisions in business models. In this paper, we examine which types of external drivers are strongest in forcing business models to change throughout their life cycle. To do so, we study 45 longitudinal case descriptions on business model dynamics of (networks of) organizations in various industries. The results of this survey indicate that technological and market-related forces are the most important drivers of business model dynamics, while regulation plays only a minor role. In particular for start-ups, the effect of technological and market-related drivers is the strongest in the early stages of a new business model, while the effects are modérate over time for established, large companies. Our results provide clues to practitioners on what external factors to take into account in different stages of business model design and redesign.
author de Reuver,Mark
Bouwman,Harry
Maclnnes,Ian
author_facet de Reuver,Mark
Bouwman,Harry
Maclnnes,Ian
author_sort de Reuver,Mark
title Business model dynamics: a case survey
title_short Business model dynamics: a case survey
title_full Business model dynamics: a case survey
title_fullStr Business model dynamics: a case survey
title_full_unstemmed Business model dynamics: a case survey
title_sort business model dynamics: a case survey
publisher Universidad de Talca
publishDate 2009
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000100002
work_keys_str_mv AT dereuvermark businessmodeldynamicsacasesurvey
AT bouwmanharry businessmodeldynamicsacasesurvey
AT maclnnesian businessmodeldynamicsacasesurvey
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