Preference Analysis and Default Optimization in Web-based Product Configuration Systems

Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we prese...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Decker,Reinhold, Scholz,Sören W
Lenguaje:	English
Publicado:	Universidad de Talca 2009
Materias:	Customization Genetic Algorithm Poisson Regression Preference Analysis Product Configuration Web Usage Data
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300005
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-18762009000300005
record_format	dspace
spelling	oai:scielo:S0718-187620090003000052018-10-12Preference Analysis and Default Optimization in Web-based Product Configuration SystemsDecker,ReinholdScholz,Sören W Customization Genetic Algorithm Poisson Regression Preference Analysis Product Configuration Web Usage Data Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.4 n.3 20092009-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300005en10.4067/S0718-18762009000300005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Customization Genetic Algorithm Poisson Regression Preference Analysis Product Configuration Web Usage Data
spellingShingle	Customization Genetic Algorithm Poisson Regression Preference Analysis Product Configuration Web Usage Data Decker,Reinhold Scholz,Sören W Preference Analysis and Default Optimization in Web-based Product Configuration Systems
description	Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.
author	Decker,Reinhold Scholz,Sören W
author_facet	Decker,Reinhold Scholz,Sören W
author_sort	Decker,Reinhold
title	Preference Analysis and Default Optimization in Web-based Product Configuration Systems
title_short	Preference Analysis and Default Optimization in Web-based Product Configuration Systems
title_full	Preference Analysis and Default Optimization in Web-based Product Configuration Systems
title_fullStr	Preference Analysis and Default Optimization in Web-based Product Configuration Systems
title_full_unstemmed	Preference Analysis and Default Optimization in Web-based Product Configuration Systems
title_sort	preference analysis and default optimization in web-based product configuration systems
publisher	Universidad de Talca
publishDate	2009
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300005
work_keys_str_mv	AT deckerreinhold preferenceanalysisanddefaultoptimizationinwebbasedproductconfigurationsystems AT scholzsorenw preferenceanalysisanddefaultoptimizationinwebbasedproductconfigurationsystems
_version_	1714202196611956736

Preference Analysis and Default Optimization in Web-based Product Configuration Systems

Ejemplares similares