Activity-Based Management for Electronic Commerce: A Structured Implementation Procedure
This paper explores the application of Activity-Based Costing and Activity-Based Management in e-commerce. The proposed application may lead to better firm performance of many companies in offering their products and services over the Internet. A case study of a fictitious Business-to-Customer (B2C)...
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| Autor principal: | |
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| Lenguaje: | English |
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Universidad de Talca
2010
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000100002 |
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