An Exploratory Study of Website Information Content

An Exploratory Study of Website Information Content

This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commer...

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Autores principales: Hasley,Joseph P, Gregg,Dawn G
Lenguaje:English
Publicado: Universidad de Talca 2010
Materias:
Information Content
Content Analysis
e-Commerce
Website Quality
Information Cues
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300004
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spelling oai:scielo:S0718-187620100003000042018-10-12An Exploratory Study of Website Information ContentHasley,Joseph PGregg,Dawn G Information Content Content Analysis e-Commerce Website Quality Information Cues This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demónstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website’s information content. The results of this study offer actionable guidance to practitioners seeking to match their website’s information mix to customer’s demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.5 n.3 20102010-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300004en10.4067/S0718-18762010000300004
institution Scielo Chile
collection Scielo Chile
language English
topic Information Content
Content Analysis
e-Commerce
Website Quality
Information Cues
spellingShingle Information Content
Content Analysis
e-Commerce
Website Quality
Information Cues
Hasley,Joseph P
Gregg,Dawn G
An Exploratory Study of Website Information Content
description This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demónstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website’s information content. The results of this study offer actionable guidance to practitioners seeking to match their website’s information mix to customer’s demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes.
author Hasley,Joseph P
Gregg,Dawn G
author_facet Hasley,Joseph P
Gregg,Dawn G
author_sort Hasley,Joseph P
title An Exploratory Study of Website Information Content
title_short An Exploratory Study of Website Information Content
title_full An Exploratory Study of Website Information Content
title_fullStr An Exploratory Study of Website Information Content
title_full_unstemmed An Exploratory Study of Website Information Content
title_sort exploratory study of website information content
publisher Universidad de Talca
publishDate 2010
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300004
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