Contextualized Ubiquity: A new opportunity for rendering business information and services

Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mo...

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Autores principales:	Cunha,Carlos R, Peres,Emanuel, Morais,Raul, Bessa,Maximino, Cabral Reis,Manuel
Lenguaje:	English
Publicado:	Universidad de Talca 2010
Materias:	Ubiquity Context-aware Mobile-devices M-commerce CRM
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300006
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spelling	oai:scielo:S0718-187620100003000062018-10-12Contextualized Ubiquity: A new opportunity for rendering business information and servicesCunha,Carlos RPeres,EmanuelMorais,RaulBessa,MaximinoCabral Reis,Manuel Ubiquity Context-aware Mobile-devices M-commerce CRM Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.5 n.3 20102010-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300006en10.4067/S0718-18762010000300006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Ubiquity Context-aware Mobile-devices M-commerce CRM
spellingShingle	Ubiquity Context-aware Mobile-devices M-commerce CRM Cunha,Carlos R Peres,Emanuel Morais,Raul Bessa,Maximino Cabral Reis,Manuel Contextualized Ubiquity: A new opportunity for rendering business information and services
description	Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.
author	Cunha,Carlos R Peres,Emanuel Morais,Raul Bessa,Maximino Cabral Reis,Manuel
author_facet	Cunha,Carlos R Peres,Emanuel Morais,Raul Bessa,Maximino Cabral Reis,Manuel
author_sort	Cunha,Carlos R
title	Contextualized Ubiquity: A new opportunity for rendering business information and services
title_short	Contextualized Ubiquity: A new opportunity for rendering business information and services
title_full	Contextualized Ubiquity: A new opportunity for rendering business information and services
title_fullStr	Contextualized Ubiquity: A new opportunity for rendering business information and services
title_full_unstemmed	Contextualized Ubiquity: A new opportunity for rendering business information and services
title_sort	contextualized ubiquity: a new opportunity for rendering business information and services
publisher	Universidad de Talca
publishDate	2010
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300006
work_keys_str_mv	AT cunhacarlosr contextualizedubiquityanewopportunityforrenderingbusinessinformationandservices AT peresemanuel contextualizedubiquityanewopportunityforrenderingbusinessinformationandservices AT moraisraul contextualizedubiquityanewopportunityforrenderingbusinessinformationandservices AT bessamaximino contextualizedubiquityanewopportunityforrenderingbusinessinformationandservices AT cabralreismanuel contextualizedubiquityanewopportunityforrenderingbusinessinformationandservices
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Contextualized Ubiquity: A new opportunity for rendering business information and services

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