A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed

The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for ana...

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Autores principales:	Müller,Roland M, Kijl,Bjorn, Martens,Josef K. J
Lenguaje:	English
Publicado:	Universidad de Talca 2011
Materias:	App stores Business models Mobile software markets Mobile application markets Open vs. closed business models E3-value modelling
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200007
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spelling	oai:scielo:S0718-187620110002000072018-10-12A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. ClosedMüller,Roland MKijl,BjornMartens,Josef K. J App stores Business models Mobile software markets Mobile application markets Open vs. closed business models E3-value modelling The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.6 n.2 20112011-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200007en10.4067/S0718-18762011000200007
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	App stores Business models Mobile software markets Mobile application markets Open vs. closed business models E3-value modelling
spellingShingle	App stores Business models Mobile software markets Mobile application markets Open vs. closed business models E3-value modelling Müller,Roland M Kijl,Bjorn Martens,Josef K. J A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
description	The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms.
author	Müller,Roland M Kijl,Bjorn Martens,Josef K. J
author_facet	Müller,Roland M Kijl,Bjorn Martens,Josef K. J
author_sort	Müller,Roland M
title	A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
title_short	A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
title_full	A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
title_fullStr	A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
title_full_unstemmed	A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed
title_sort	comparison of inter-organizational business models of mobile app stores: there is more than open vs. closed
publisher	Universidad de Talca
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200007
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A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed

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