Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given...

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Autores principales:	Nogueira Cortimiglia,Marcelo, Ghezzi,Antonio, Renga,Filippo
Lenguaje:	English
Publicado:	Universidad de Talca 2011
Materias:	Social technologies Business models Content sharing Social networks Critical success factors
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200010
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spelling	oai:scielo:S0718-187620110002000102018-10-12Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking MarketNogueira Cortimiglia,MarceloGhezzi,AntonioRenga,Filippo Social technologies Business models Content sharing Social networks Critical success factors In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given the business model structural deficiencies identified in literature for this type of convergent services, the investigation is oriented towards the role of the technology delivery channels (either Internet and/or Mobile) and revenue appropriation strategies. A mixed-methods research strategy was employed consisting of a cross-sectional survey of 124 Social Application services offered in Spanish language and seven case studies with representative Social Network and Content Sharing services. While the aim of the survey was to map and identify the overall main characteristics and business model dimensions of Social Applications, the case studies’ objective was to understand the strategic reasoning behind business model design and evolution. The research offered a detailed view on the dynamics of Social Network and Content Sharing services, showing how the revenue strategies are tightly linked to the technological delivery channel. Finally, six critical success factors for business models of Content Sharing and Social Network services were identified.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.6 n.2 20112011-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200010en10.4067/S0718-18762011000200010
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Social technologies Business models Content sharing Social networks Critical success factors
spellingShingle	Social technologies Business models Content sharing Social networks Critical success factors Nogueira Cortimiglia,Marcelo Ghezzi,Antonio Renga,Filippo Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
description	In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given the business model structural deficiencies identified in literature for this type of convergent services, the investigation is oriented towards the role of the technology delivery channels (either Internet and/or Mobile) and revenue appropriation strategies. A mixed-methods research strategy was employed consisting of a cross-sectional survey of 124 Social Application services offered in Spanish language and seven case studies with representative Social Network and Content Sharing services. While the aim of the survey was to map and identify the overall main characteristics and business model dimensions of Social Applications, the case studies’ objective was to understand the strategic reasoning behind business model design and evolution. The research offered a detailed view on the dynamics of Social Network and Content Sharing services, showing how the revenue strategies are tightly linked to the technological delivery channel. Finally, six critical success factors for business models of Content Sharing and Social Network services were identified.
author	Nogueira Cortimiglia,Marcelo Ghezzi,Antonio Renga,Filippo
author_facet	Nogueira Cortimiglia,Marcelo Ghezzi,Antonio Renga,Filippo
author_sort	Nogueira Cortimiglia,Marcelo
title	Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
title_short	Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
title_full	Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
title_fullStr	Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
title_full_unstemmed	Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
title_sort	social applications: revenue models, delivery channels, and critical success factors - an exploratory study and evidence from the spanish-speaking market
publisher	Universidad de Talca
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200010
work_keys_str_mv	AT nogueiracortimigliamarcelo socialapplicationsrevenuemodelsdeliverychannelsandcriticalsuccessfactorsanexploratorystudyandevidencefromthespanishspeakingmarket AT ghezziantonio socialapplicationsrevenuemodelsdeliverychannelsandcriticalsuccessfactorsanexploratorystudyandevidencefromthespanishspeakingmarket AT rengafilippo socialapplicationsrevenuemodelsdeliverychannelsandcriticalsuccessfactorsanexploratorystudyandevidencefromthespanishspeakingmarket
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Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

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