Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given...

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Autores principales: Nogueira Cortimiglia,Marcelo, Ghezzi,Antonio, Renga,Filippo
Lenguaje:English
Publicado: Universidad de Talca 2011
Materias:
Social technologies
Business models
Content sharing
Social networks
Critical success factors
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762011000200010
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