Comparison Shopping Agents and Online Price Dispersion: A Search Cost based Explanation
Search costs and consumer heterogeneity are two important explanations for the price dispersion in the brick and mortar (B&M) markets. Comparison shopping agents (CSAs) provide a single click decision support for consumers’ purchasing related decision problems and reduce their search c...
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| Langue: | English |
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Universidad de Talca
2012
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100006 |
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