Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no si...
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Universidad de Talca
2012
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oai:scielo:S0718-187620120001000082018-10-12Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in JapanAmoroso,Donald LMagnier-Watanabe,Rémy Contactless Mobile payment Electronic money Suica Japan The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no single comprehensive framework has yet emerged. Based upon a broad literature review of mobile technology adoption, a comprehensive model integrating eleven key consumer-related variables affecting the adoption of mobile payment systems is proposed. This model, based on established theoretical underpinnings originally established in the technology acceptance literature, extends existing frameworks by including attractiveness of alternatives and by proposing relationships between the key constructs. Japan is at the forefront of such technology and a number of domestic companies have been effectively developing and marketing mobile wallets for some time. Using this proposed framework, we present the case of the successful adoption of Mobile Suica in Japan, which can serve as a model for the rapid diffusion of such payment systems for other countries where adoption has been unexpectedly slow.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.1 20122012-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100008en10.4067/S0718-18762012000100008 |
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Contactless Mobile payment Electronic money Suica Japan |
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Contactless Mobile payment Electronic money Suica Japan Amoroso,Donald L Magnier-Watanabe,Rémy Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
description |
The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no single comprehensive framework has yet emerged. Based upon a broad literature review of mobile technology adoption, a comprehensive model integrating eleven key consumer-related variables affecting the adoption of mobile payment systems is proposed. This model, based on established theoretical underpinnings originally established in the technology acceptance literature, extends existing frameworks by including attractiveness of alternatives and by proposing relationships between the key constructs. Japan is at the forefront of such technology and a number of domestic companies have been effectively developing and marketing mobile wallets for some time. Using this proposed framework, we present the case of the successful adoption of Mobile Suica in Japan, which can serve as a model for the rapid diffusion of such payment systems for other countries where adoption has been unexpectedly slow. |
author |
Amoroso,Donald L Magnier-Watanabe,Rémy |
author_facet |
Amoroso,Donald L Magnier-Watanabe,Rémy |
author_sort |
Amoroso,Donald L |
title |
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
title_short |
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
title_full |
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
title_fullStr |
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
title_full_unstemmed |
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan |
title_sort |
building a research model for mobile wallet consumer adoption: the case of mobile suica in japan |
publisher |
Universidad de Talca |
publishDate |
2012 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100008 |
work_keys_str_mv |
AT amorosodonaldl buildingaresearchmodelformobilewalletconsumeradoptionthecaseofmobilesuicainjapan AT magnierwatanaberemy buildingaresearchmodelformobilewalletconsumeradoptionthecaseofmobilesuicainjapan |
_version_ |
1714202207040045056 |