Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan

The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no si...

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Autores principales: Amoroso,Donald L, Magnier-Watanabe,Rémy
Lenguaje:English
Publicado: Universidad de Talca 2012
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100008
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spelling oai:scielo:S0718-187620120001000082018-10-12Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in JapanAmoroso,Donald LMagnier-Watanabe,Rémy Contactless Mobile payment Electronic money Suica Japan The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no single comprehensive framework has yet emerged. Based upon a broad literature review of mobile technology adoption, a comprehensive model integrating eleven key consumer-related variables affecting the adoption of mobile payment systems is proposed. This model, based on established theoretical underpinnings originally established in the technology acceptance literature, extends existing frameworks by including attractiveness of alternatives and by proposing relationships between the key constructs. Japan is at the forefront of such technology and a number of domestic companies have been effectively developing and marketing mobile wallets for some time. Using this proposed framework, we present the case of the successful adoption of Mobile Suica in Japan, which can serve as a model for the rapid diffusion of such payment systems for other countries where adoption has been unexpectedly slow.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.1 20122012-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100008en10.4067/S0718-18762012000100008
institution Scielo Chile
collection Scielo Chile
language English
topic Contactless
Mobile payment
Electronic money
Suica
Japan
spellingShingle Contactless
Mobile payment
Electronic money
Suica
Japan
Amoroso,Donald L
Magnier-Watanabe,Rémy
Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
description The growth of mobile commerce, or the purchase of services or goods using mobile technology, heavily depends on the availability, reliability, and acceptance of mobile wallet systems. Although several researchers have attempted to create models on the acceptance of such mobile payment systems, no single comprehensive framework has yet emerged. Based upon a broad literature review of mobile technology adoption, a comprehensive model integrating eleven key consumer-related variables affecting the adoption of mobile payment systems is proposed. This model, based on established theoretical underpinnings originally established in the technology acceptance literature, extends existing frameworks by including attractiveness of alternatives and by proposing relationships between the key constructs. Japan is at the forefront of such technology and a number of domestic companies have been effectively developing and marketing mobile wallets for some time. Using this proposed framework, we present the case of the successful adoption of Mobile Suica in Japan, which can serve as a model for the rapid diffusion of such payment systems for other countries where adoption has been unexpectedly slow.
author Amoroso,Donald L
Magnier-Watanabe,Rémy
author_facet Amoroso,Donald L
Magnier-Watanabe,Rémy
author_sort Amoroso,Donald L
title Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
title_short Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
title_full Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
title_fullStr Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
title_full_unstemmed Building a Research Model for Mobile Wallet Consumer Adoption: The Case of Mobile Suica in Japan
title_sort building a research model for mobile wallet consumer adoption: the case of mobile suica in japan
publisher Universidad de Talca
publishDate 2012
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100008
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