Distrust, Fear and Emotional Learning: An Online Auction Perspective

This exploratory research explores the emotional perspective of online distrust, where distrust is a fear. Fear is one of the negative emotions where the situational state is motive-inconsistent and uncertainty is present. A review of literature explores distrust as a fear, emotions, emotional learn...

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Autor principal: Bewsell,Glenn Robert
Lenguaje:English
Publicado: Universidad de Talca 2012
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200002
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spelling oai:scielo:S0718-187620120002000022018-10-12Distrust, Fear and Emotional Learning: An Online Auction PerspectiveBewsell,Glenn Robert Fear Distrust Emotional learning E-commerce Online auction Community website This exploratory research explores the emotional perspective of online distrust, where distrust is a fear. Fear is one of the negative emotions where the situational state is motive-inconsistent and uncertainty is present. A review of literature explores distrust as a fear, emotions, emotional learning and identifies cognitive dimensions consistent with fear. These cognitive dimensions are motive-inconsistent situational state, uncertainty, goal-path obstacle, effort, and agency/control. Textual data is collected from an online auction community website to support this research. The dimensions consistent with fear are identified within the data collected and analyzed using qualitative analysis. Goal-path obstacles are identified within the data as; value incongruence, user isolation, user inefficacy, and financial. The goal-path obstacles identified are consistent with types of fear. The research findings are discussed in terms of the theory and offers suggestions to practitioners to improve the design of online auctions by reducing the effects of fear and emotional learning.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.2 20122012-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200002en10.4067/S0718-18762012000200002
institution Scielo Chile
collection Scielo Chile
language English
topic Fear
Distrust
Emotional learning
E-commerce
Online auction
Community website
spellingShingle Fear
Distrust
Emotional learning
E-commerce
Online auction
Community website
Bewsell,Glenn Robert
Distrust, Fear and Emotional Learning: An Online Auction Perspective
description This exploratory research explores the emotional perspective of online distrust, where distrust is a fear. Fear is one of the negative emotions where the situational state is motive-inconsistent and uncertainty is present. A review of literature explores distrust as a fear, emotions, emotional learning and identifies cognitive dimensions consistent with fear. These cognitive dimensions are motive-inconsistent situational state, uncertainty, goal-path obstacle, effort, and agency/control. Textual data is collected from an online auction community website to support this research. The dimensions consistent with fear are identified within the data collected and analyzed using qualitative analysis. Goal-path obstacles are identified within the data as; value incongruence, user isolation, user inefficacy, and financial. The goal-path obstacles identified are consistent with types of fear. The research findings are discussed in terms of the theory and offers suggestions to practitioners to improve the design of online auctions by reducing the effects of fear and emotional learning.
author Bewsell,Glenn Robert
author_facet Bewsell,Glenn Robert
author_sort Bewsell,Glenn Robert
title Distrust, Fear and Emotional Learning: An Online Auction Perspective
title_short Distrust, Fear and Emotional Learning: An Online Auction Perspective
title_full Distrust, Fear and Emotional Learning: An Online Auction Perspective
title_fullStr Distrust, Fear and Emotional Learning: An Online Auction Perspective
title_full_unstemmed Distrust, Fear and Emotional Learning: An Online Auction Perspective
title_sort distrust, fear and emotional learning: an online auction perspective
publisher Universidad de Talca
publishDate 2012
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200002
work_keys_str_mv AT bewsellglennrobert distrustfearandemotionallearninganonlineauctionperspective
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