Customers’ International Online Trust - Insights from Focus Group Interviews
While scholars have made an extensive research contribution on the field of customers’ online trust towards domestic retailers, customers’ international online trust has not yet attracted researchers’ attention. Following the extensive expansion of customers’...
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| Lenguaje: | English |
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Universidad de Talca
2012
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200007 |
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