Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches

The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effectively and to which situations or purposes it is bes...

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Autores principales:	Murgado-Armenteros,Eva María, Torres-Ruiz,Francisco José, Vega-Zamora,Manuela
Lenguaje:	English
Publicado:	Universidad de Talca 2012
Materias:	Online focus group Face to face focus group Qualitative market research Online market research Methodology
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200008
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spelling	oai:scielo:S0718-187620120002000082018-10-12Differences between Online and Face to Face Focus Groups, Viewed through Two ApproachesMurgado-Armenteros,Eva MaríaTorres-Ruiz,Francisco JoséVega-Zamora,Manuela Online focus group Face to face focus group Qualitative market research Online market research Methodology The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effectively and to which situations or purposes it is best suited. Based on an examination of the literature and on an empirical survey of the heads of qualitative research at 112 market research companies in Spain, a basic classification of focus groups is proposed, distinguishing between the European and Anglo-Saxon approaches. Within this frame of reference, a set of factors or dimensions is identified that makes it possible to compare online and face to face groups, assess whether the former can really be considered focus groups which resemble either of the two approaches and, as a result, suggest the most appropriate uses or applications.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.2 20122012-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200008en10.4067/S0718-18762012000200008
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Online focus group Face to face focus group Qualitative market research Online market research Methodology
spellingShingle	Online focus group Face to face focus group Qualitative market research Online market research Methodology Murgado-Armenteros,Eva María Torres-Ruiz,Francisco José Vega-Zamora,Manuela Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
description	The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effectively and to which situations or purposes it is best suited. Based on an examination of the literature and on an empirical survey of the heads of qualitative research at 112 market research companies in Spain, a basic classification of focus groups is proposed, distinguishing between the European and Anglo-Saxon approaches. Within this frame of reference, a set of factors or dimensions is identified that makes it possible to compare online and face to face groups, assess whether the former can really be considered focus groups which resemble either of the two approaches and, as a result, suggest the most appropriate uses or applications.
author	Murgado-Armenteros,Eva María Torres-Ruiz,Francisco José Vega-Zamora,Manuela
author_facet	Murgado-Armenteros,Eva María Torres-Ruiz,Francisco José Vega-Zamora,Manuela
author_sort	Murgado-Armenteros,Eva María
title	Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
title_short	Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
title_full	Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
title_fullStr	Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
title_full_unstemmed	Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
title_sort	differences between online and face to face focus groups, viewed through two approaches
publisher	Universidad de Talca
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200008
work_keys_str_mv	AT murgadoarmenterosevamaria differencesbetweenonlineandfacetofacefocusgroupsviewedthroughtwoapproaches AT torresruizfranciscojose differencesbetweenonlineandfacetofacefocusgroupsviewedthroughtwoapproaches AT vegazamoramanuela differencesbetweenonlineandfacetofacefocusgroupsviewedthroughtwoapproaches
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Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches

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