Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effectively and to which situations or purposes it is bes...
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| Autores principales: | , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2012
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200008 |
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