Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life

This paper examines the relationship between virtual identity and virtual consumption in Second Life. More specifically, we investigate the tendency to link the virtual world to reality through the concept of identity, and explore the role consumption and business endeavors play in this process. Inf...

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Detalles Bibliográficos
Autores principales: Koles,Bernadett, Nagy,Peter
Lenguaje:English
Publicado: Universidad de Talca 2012
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200009
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