Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites

A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in...

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Autores principales:	Muhtaseb,Rami, Lakiotaki,Kleanthi, Matsatsinis,Nikolaos
Lenguaje:	English
Publicado:	Universidad de Talca 2012
Materias:	Web usability E-commerce E-tourism Multicriteria analysis Customer satisfaction analysis
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000300004
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spelling	oai:scielo:S0718-187620120003000042018-10-12Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism WebsitesMuhtaseb,RamiLakiotaki,KleanthiMatsatsinis,Nikolaos Web usability E-commerce E-tourism Multicriteria analysis Customer satisfaction analysis A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in increasing the effectiveness of e-commerce web sites. Furthermore, it presents the application of a Multicriteria Satisfaction Analysis (MUSA) method to rank usability attributes in websites based on their competitiveness importance. A case study in eight e-tourism web-sites is presented as a demonstration of this work, the outcome of which will help usability specialists and e-commerce website developers to determine specific usability attributes that are more crucial to the overall usability and user satisfaction of a website. The results of the proposed approach suggest that for each e-commerce website certain usability attributes are likely to be more crucial to the success of the e-commerce website than others. Therefore, identifying the relevant usability attributes in advance through customers’ feedback can be a great advantage to website developers if they want to have an edge over other competitors.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.7 n.3 20122012-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000300004en10.4067/S0718-18762012000300004
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Web usability E-commerce E-tourism Multicriteria analysis Customer satisfaction analysis
spellingShingle	Web usability E-commerce E-tourism Multicriteria analysis Customer satisfaction analysis Muhtaseb,Rami Lakiotaki,Kleanthi Matsatsinis,Nikolaos Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
description	A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in increasing the effectiveness of e-commerce web sites. Furthermore, it presents the application of a Multicriteria Satisfaction Analysis (MUSA) method to rank usability attributes in websites based on their competitiveness importance. A case study in eight e-tourism web-sites is presented as a demonstration of this work, the outcome of which will help usability specialists and e-commerce website developers to determine specific usability attributes that are more crucial to the overall usability and user satisfaction of a website. The results of the proposed approach suggest that for each e-commerce website certain usability attributes are likely to be more crucial to the success of the e-commerce website than others. Therefore, identifying the relevant usability attributes in advance through customers’ feedback can be a great advantage to website developers if they want to have an edge over other competitors.
author	Muhtaseb,Rami Lakiotaki,Kleanthi Matsatsinis,Nikolaos
author_facet	Muhtaseb,Rami Lakiotaki,Kleanthi Matsatsinis,Nikolaos
author_sort	Muhtaseb,Rami
title	Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
title_short	Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
title_full	Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
title_fullStr	Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
title_full_unstemmed	Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites
title_sort	applying a multicriteria satisfaction analysis approach based on user preferences to rank usability attributes in e-tourism websites
publisher	Universidad de Talca
publishDate	2012
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000300004
work_keys_str_mv	AT muhtasebrami applyingamulticriteriasatisfactionanalysisapproachbasedonuserpreferencestorankusabilityattributesinetourismwebsites AT lakiotakikleanthi applyingamulticriteriasatisfactionanalysisapproachbasedonuserpreferencestorankusabilityattributesinetourismwebsites AT matsatsinisnikolaos applyingamulticriteriasatisfactionanalysisapproachbasedonuserpreferencestorankusabilityattributesinetourismwebsites
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Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites

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