Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment
This study develops a framework for understanding user intentions and behaviors within a virtual world environment. The proposed framework posits that the intention to participate in virtual world is defined by a person’s 1) social identity, 2) attitude toward using the service, 3) subject...
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| Main Authors: | , |
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| Language: | English |
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Universidad de Talca
2013
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100002 |
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