Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance

As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that fo...

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Autor principal:	Shipps,Belinda
Lenguaje:	English
Publicado:	Universidad de Talca 2013
Materias:	Interactivity Social networks Technology acceptance model TAM Satisfaction Perceived interactivity Social capital Socio-technical theory Communication Online shopping Ecommerce Social shopping
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100004
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spelling	oai:scielo:S0718-187620130001000042018-10-12Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology AcceptanceShipps,Belinda Interactivity Social networks Technology acceptance model TAM Satisfaction Perceived interactivity Social capital Socio-technical theory Communication Online shopping Ecommerce Social shopping As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that focuses on factors that help answer these questions. A survey was conducted with 164 users of social networking websites (i.e. Facebook, Linkedin & Twitter) regarding technology acceptance, marketing related factors and user satisfaction. We find that perceived interactivity (in terms of control) and level of focus/concentration do affect an end user’s satisfaction with a social network along with antecedents from the technology acceptance model (TAM). These findings suggest both TAM related factors and marketing related factors both impact the user experience on a social networking site.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.8 n.1 20132013-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100004en10.4067/S0718-18762013000100004
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Interactivity Social networks Technology acceptance model TAM Satisfaction Perceived interactivity Social capital Socio-technical theory Communication Online shopping Ecommerce Social shopping
spellingShingle	Interactivity Social networks Technology acceptance model TAM Satisfaction Perceived interactivity Social capital Socio-technical theory Communication Online shopping Ecommerce Social shopping Shipps,Belinda Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
description	As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that focuses on factors that help answer these questions. A survey was conducted with 164 users of social networking websites (i.e. Facebook, Linkedin & Twitter) regarding technology acceptance, marketing related factors and user satisfaction. We find that perceived interactivity (in terms of control) and level of focus/concentration do affect an end user’s satisfaction with a social network along with antecedents from the technology acceptance model (TAM). These findings suggest both TAM related factors and marketing related factors both impact the user experience on a social networking site.
author	Shipps,Belinda
author_facet	Shipps,Belinda
author_sort	Shipps,Belinda
title	Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
title_short	Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
title_full	Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
title_fullStr	Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
title_full_unstemmed	Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
title_sort	social networks, interactivity and satisfaction: assessing socio-technical behavioral factors as an extension to technology acceptance
publisher	Universidad de Talca
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100004
work_keys_str_mv	AT shippsbelinda socialnetworksinteractivityandsatisfactionassessingsociotechnicalbehavioralfactorsasanextensiontotechnologyacceptance
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Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance

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