Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective

Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This paper investigates the relationship among the use of S...

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Autores principales:	Choi,Jae H., Scott,Judy E.
Lenguaje:	English
Publicado:	Universidad de Talca 2013
Materias:	Electronic word of mouth (eWOM) eWOM quality Knowledge sharing Social network sites (SNSs) Social capital
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100006
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spelling	oai:scielo:S0718-187620130001000062018-10-12Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital PerspectiveChoi,Jae H.Scott,Judy E. Electronic word of mouth (eWOM) eWOM quality Knowledge sharing Social network sites (SNSs) Social capital Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This paper investigates the relationship among the use of SNSs, users’ social capital, knowledge sharing, and eWOM. The results show that the intensity of use of SNSs is positively related to trust and identification which have a positive effect on eWOM quality. In addition, eWOM quality has a positive effect on knowledge sharing. Female users feel more strongly about eWOM quality when they trust others, or when they perceive that they belong to their SNS community when they use their SNS. Furthermore, female users feel more strongly about knowledge sharing when they perceive that eWOM quality is good. This study provides the theoretical framework of the relationship between eWOM and knowledge sharing on SNSs from the perspective of social capital. Practitioners could use this study as a rationale to utilize SNSs internally for organizational use, and externally for marketing purposes.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.8 n.1 20132013-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100006en10.4067/S0718-18762013000100006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Electronic word of mouth (eWOM) eWOM quality Knowledge sharing Social network sites (SNSs) Social capital
spellingShingle	Electronic word of mouth (eWOM) eWOM quality Knowledge sharing Social network sites (SNSs) Social capital Choi,Jae H. Scott,Judy E. Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
description	Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This paper investigates the relationship among the use of SNSs, users’ social capital, knowledge sharing, and eWOM. The results show that the intensity of use of SNSs is positively related to trust and identification which have a positive effect on eWOM quality. In addition, eWOM quality has a positive effect on knowledge sharing. Female users feel more strongly about eWOM quality when they trust others, or when they perceive that they belong to their SNS community when they use their SNS. Furthermore, female users feel more strongly about knowledge sharing when they perceive that eWOM quality is good. This study provides the theoretical framework of the relationship between eWOM and knowledge sharing on SNSs from the perspective of social capital. Practitioners could use this study as a rationale to utilize SNSs internally for organizational use, and externally for marketing purposes.
author	Choi,Jae H. Scott,Judy E.
author_facet	Choi,Jae H. Scott,Judy E.
author_sort	Choi,Jae H.
title	Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
title_short	Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
title_full	Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
title_fullStr	Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
title_full_unstemmed	Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
title_sort	electronic word of mouth and knowledge sharing on social network sites: a social capital perspective
publisher	Universidad de Talca
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100006
work_keys_str_mv	AT choijaeh electronicwordofmouthandknowledgesharingonsocialnetworksitesasocialcapitalperspective AT scottjudye electronicwordofmouthandknowledgesharingonsocialnetworksitesasocialcapitalperspective
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Electronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective

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