RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report

The growing interest in Radio Frequency Identification (RFID) technology in recent years has sparked an intensive debate on the benefits to be expected. With the growth of RFID implementations in size and scope comes a shift away from infrastructural aspects to the question of how to draw value from...

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Autores principales:	Al-Kassab,Jasser, Thiesse,Frederic, Buckel,Thomas
Lenguaje:	English
Publicado:	Universidad de Talca 2013
Materias:	RFID Apparel retail Store logistics Data management Business analytics
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200010
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spelling	oai:scielo:S0718-187620130002000102018-10-12RFID-Enabled Business Process Intelligence in Retail Stores: A Case ReportAl-Kassab,JasserThiesse,FredericBuckel,Thomas RFID Apparel retail Store logistics Data management Business analytics The growing interest in Radio Frequency Identification (RFID) technology in recent years has sparked an intensive debate on the benefits to be expected. With the growth of RFID implementations in size and scope comes a shift away from infrastructural aspects to the question of how to draw value from the large amounts of collected data. However, the necessary procedures for the handling of massive RFID data sets are still an under-researched issue. Against this background, the study presents results from a real-world trial conducted by a large apparel retailer. The objective of the trial was to explore the opportunities for generating novel performance indicators and reports on the reality of store processes and customer behavior on the sales floor. We give an overview of the algorithms used for RFID data processing and the interpretation of the resulting insights from a practitioner’s point of view. The case example thus provides an overview of the potential of RFID as a powerful tool for assortment optimization, customer research, store layout design, and other management tasks in retail.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.8 n.2 20132013-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200010en10.4067/S0718-18762013000200010
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	RFID Apparel retail Store logistics Data management Business analytics
spellingShingle	RFID Apparel retail Store logistics Data management Business analytics Al-Kassab,Jasser Thiesse,Frederic Buckel,Thomas RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
description	The growing interest in Radio Frequency Identification (RFID) technology in recent years has sparked an intensive debate on the benefits to be expected. With the growth of RFID implementations in size and scope comes a shift away from infrastructural aspects to the question of how to draw value from the large amounts of collected data. However, the necessary procedures for the handling of massive RFID data sets are still an under-researched issue. Against this background, the study presents results from a real-world trial conducted by a large apparel retailer. The objective of the trial was to explore the opportunities for generating novel performance indicators and reports on the reality of store processes and customer behavior on the sales floor. We give an overview of the algorithms used for RFID data processing and the interpretation of the resulting insights from a practitioner’s point of view. The case example thus provides an overview of the potential of RFID as a powerful tool for assortment optimization, customer research, store layout design, and other management tasks in retail.
author	Al-Kassab,Jasser Thiesse,Frederic Buckel,Thomas
author_facet	Al-Kassab,Jasser Thiesse,Frederic Buckel,Thomas
author_sort	Al-Kassab,Jasser
title	RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
title_short	RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
title_full	RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
title_fullStr	RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
title_full_unstemmed	RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report
title_sort	rfid-enabled business process intelligence in retail stores: a case report
publisher	Universidad de Talca
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000200010
work_keys_str_mv	AT alkassabjasser rfidenabledbusinessprocessintelligenceinretailstoresacasereport AT thiessefrederic rfidenabledbusinessprocessintelligenceinretailstoresacasereport AT buckelthomas rfidenabledbusinessprocessintelligenceinretailstoresacasereport
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RFID-Enabled Business Process Intelligence in Retail Stores: A Case Report

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