Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience
Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions...
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Universidad de Talca
2014
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oai:scielo:S0718-187620140001000042018-10-12Determinants of E-WOM Influence: The Role of Consumers’ Internet ExperienceLópez,ManuelaSicilia,María E-WOM Internet experience Source credibility Valence Volume Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e-WOM) influence. We demonstrate that the influence of e-WOM depends on source credibility, valence, and the volume of information obtained from e-WOM. More interestingly, we also find that there exists a quadratic relationship between consumers’ Internet experience and e-WOM influence.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.9 n.1 20142014-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100004en10.4067/S0718-18762014000100004 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
E-WOM Internet experience Source credibility Valence Volume |
| spellingShingle |
E-WOM Internet experience Source credibility Valence Volume López,Manuela Sicilia,María Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| description |
Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e-WOM) influence. We demonstrate that the influence of e-WOM depends on source credibility, valence, and the volume of information obtained from e-WOM. More interestingly, we also find that there exists a quadratic relationship between consumers’ Internet experience and e-WOM influence. |
| author |
López,Manuela Sicilia,María |
| author_facet |
López,Manuela Sicilia,María |
| author_sort |
López,Manuela |
| title |
Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| title_short |
Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| title_full |
Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| title_fullStr |
Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| title_full_unstemmed |
Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience |
| title_sort |
determinants of e-wom influence: the role of consumers’ internet experience |
| publisher |
Universidad de Talca |
| publishDate |
2014 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100004 |
| work_keys_str_mv |
AT lopezmanuela determinantsofewominfluencetheroleofconsumersrsquointernetexperience AT siciliamaria determinantsofewominfluencetheroleofconsumersrsquointernetexperience |
| _version_ |
1714202215268220928 |