Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience
Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2014
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100004 |
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