Determinants of Use of Social Media Tools in Retailing Sector

The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of thes...

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Auteurs principaux:	Lorenzo-Romero,Carlota, Alarcón-del-Amo,María-del-Carmen, Constantinides,Efthymios
Langue:	English
Publié:	Universidad de Talca 2014
Sujets:	Social media Web 2.0 Extended technology acceptance model (ETAM) Perceived strategic value Retailing sector
Accès en ligne:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100005
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spelling	oai:scielo:S0718-187620140001000052018-10-12Determinants of Use of Social Media Tools in Retailing SectorLorenzo-Romero,CarlotaAlarcón-del-Amo,María-del-CarmenConstantinides,Efthymios Social media Web 2.0 Extended technology acceptance model (ETAM) Perceived strategic value Retailing sector The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of these technologies. The purpose of this article is to study factors affecting the acceptance of Social Media as a business strategy by Spanish retailers. A model that explains the adoption of Social Media tools has been created, on the basis of a technology acceptance model by adding the perceived strategic value, generating an extended model useful for academics and practitioners. The results confirm the central role played by the perceived ease of use of Web 2.0 in the process of its adoption as a business tool.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.9 n.1 20142014-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100005en10.4067/S0718-18762014000100005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Social media Web 2.0 Extended technology acceptance model (ETAM) Perceived strategic value Retailing sector
spellingShingle	Social media Web 2.0 Extended technology acceptance model (ETAM) Perceived strategic value Retailing sector Lorenzo-Romero,Carlota Alarcón-del-Amo,María-del-Carmen Constantinides,Efthymios Determinants of Use of Social Media Tools in Retailing Sector
description	The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of these technologies. The purpose of this article is to study factors affecting the acceptance of Social Media as a business strategy by Spanish retailers. A model that explains the adoption of Social Media tools has been created, on the basis of a technology acceptance model by adding the perceived strategic value, generating an extended model useful for academics and practitioners. The results confirm the central role played by the perceived ease of use of Web 2.0 in the process of its adoption as a business tool.
author	Lorenzo-Romero,Carlota Alarcón-del-Amo,María-del-Carmen Constantinides,Efthymios
author_facet	Lorenzo-Romero,Carlota Alarcón-del-Amo,María-del-Carmen Constantinides,Efthymios
author_sort	Lorenzo-Romero,Carlota
title	Determinants of Use of Social Media Tools in Retailing Sector
title_short	Determinants of Use of Social Media Tools in Retailing Sector
title_full	Determinants of Use of Social Media Tools in Retailing Sector
title_fullStr	Determinants of Use of Social Media Tools in Retailing Sector
title_full_unstemmed	Determinants of Use of Social Media Tools in Retailing Sector
title_sort	determinants of use of social media tools in retailing sector
publisher	Universidad de Talca
publishDate	2014
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100005
work_keys_str_mv	AT lorenzoromerocarlota determinantsofuseofsocialmediatoolsinretailingsector AT alarcondelamomariadelcarmen determinantsofuseofsocialmediatoolsinretailingsector AT constantinidesefthymios determinantsofuseofsocialmediatoolsinretailingsector
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Determinants of Use of Social Media Tools in Retailing Sector

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