Determinants of Use of Social Media Tools in Retailing Sector
The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of thes...
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| Autores principales: | , , |
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| Lenguaje: | English |
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Universidad de Talca
2014
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762014000100005 |
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