Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline

The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare...

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Autores principales:	Rondán-Cataluña,Francisco Javier, Arenas-Gaitán,Jorge, Ramírez-Correa,Patricio
Lenguaje:	English
Publicado:	Universidad de Talca 2015
Materias:	Social network sites Hospitality service Buying behavior WOM Telepresence
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100005
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spelling	oai:scielo:S0718-187620150001000052018-10-12Travel Buying Behavior in Social Network Site Users: to Buy Online vs. OfflineRondán-Cataluña,Francisco JavierArenas-Gaitán,JorgeRamírez-Correa,Patricio Social network sites Hospitality service Buying behavior WOM Telepresence The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is used to model the dichotomous outcome variables. The dependent variable was to buy or not to buy a tourist service and the independent variables were: the social network sites use, social identity, altruism, telepresence, and Word-of-Mouth. The data set was collected in Chile and Spain from a sample of on-line questionnaires. The main result of this study is the clear difference in consumer behavior between people who buy online tourist services and those who buy these services in travel agents or other traditional channels. The main contribution of this paper deals with the influence of social network sites on offline and online shopping in the hospitality sector.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.10 n.1 20152015-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100005en10.4067/S0718-18762015000100005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Social network sites Hospitality service Buying behavior WOM Telepresence
spellingShingle	Social network sites Hospitality service Buying behavior WOM Telepresence Rondán-Cataluña,Francisco Javier Arenas-Gaitán,Jorge Ramírez-Correa,Patricio Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
description	The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is used to model the dichotomous outcome variables. The dependent variable was to buy or not to buy a tourist service and the independent variables were: the social network sites use, social identity, altruism, telepresence, and Word-of-Mouth. The data set was collected in Chile and Spain from a sample of on-line questionnaires. The main result of this study is the clear difference in consumer behavior between people who buy online tourist services and those who buy these services in travel agents or other traditional channels. The main contribution of this paper deals with the influence of social network sites on offline and online shopping in the hospitality sector.
author	Rondán-Cataluña,Francisco Javier Arenas-Gaitán,Jorge Ramírez-Correa,Patricio
author_facet	Rondán-Cataluña,Francisco Javier Arenas-Gaitán,Jorge Ramírez-Correa,Patricio
author_sort	Rondán-Cataluña,Francisco Javier
title	Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
title_short	Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
title_full	Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
title_fullStr	Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
title_full_unstemmed	Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
title_sort	travel buying behavior in social network site users: to buy online vs. offline
publisher	Universidad de Talca
publishDate	2015
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100005
work_keys_str_mv	AT rondancatalunafranciscojavier travelbuyingbehaviorinsocialnetworksiteuserstobuyonlinevsoffline AT arenasgaitanjorge travelbuyingbehaviorinsocialnetworksiteuserstobuyonlinevsoffline AT ramirezcorreapatricio travelbuyingbehaviorinsocialnetworksiteuserstobuyonlinevsoffline
_version_	1714202218904682496

Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline

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