Circumventing Communication Blindspots and Trust Gaps in Technologically-Mediated Corporate Relationships: The Case of Chilean Business-to-Consumer E-Commerce
Trust is an essential ingredient of constructive human relationships, including economic exchanges. Blindspots are harmful omissions in strategy implementation due to reasons such as corporate inertia or management obsession in pursuing a certain vision mismatched with reality. This article outlines...
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| Autores principales: | , , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2015
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000200003 |
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