Public Relations Crisis and Social Media: An Investigation into Extant and Prospective Consumers’ Perceptions through the Lens of Attribution Theory

Online social media has shifted the balance of power from businesses to consumers, with consumers now being able to share information almost unrestrictedly in real-time. As a result, an effort to suppress what may be considered as harmful information can easily backfire, causing the information to i...

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Autores principales: Zamani,Efpraxia D, Giaglis,George M, Kasimati,Anna E
Lenguaje:English
Publicado: Universidad de Talca 2015
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000200004
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