Roles of the Buyer’s Trust in Seller in Posted-Price Model of Consumer to Consumer E-Commerce
The buyer’s trust in seller in consumer to consumer e-commerce plays a critical role in consumer purchase decisions. Thus, this paper aims at analyzing the relationships between buyer’s trust in seller, price discount, and price premium by using product price as a moderator varia...
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| Autor principal: | |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2015
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000300004 |
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