Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing
The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts...
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| Auteurs principaux: | , |
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| Langue: | English |
| Publié: |
Universidad de Talca
2015
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| Accès en ligne: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000300005 |
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