Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts...

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Detalles Bibliográficos
Autores principales: Abdallah,Salam, Jaleel,Bushra
Lenguaje:English
Publicado: Universidad de Talca 2015
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000300005
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