Safeguarding Buyers with Attack-Resilient Reputation Parameters

Agent-mediated reputation systems provide the necessary decision making support to facilitate the automation of processes, and to improve the quality of services in an information asymmetric e-market. Reputation systems encourage honest behavior and discourage malicious behavior of buyer and seller...

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Autores principales: Kumar Sharma,Neeraj, Gaur,Vibha, Bedi,Punam
Lenguaje:English
Publicado: Universidad de Talca 2016
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100004
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spelling oai:scielo:S0718-187620160001000042018-10-12Safeguarding Buyers with Attack-Resilient Reputation ParametersKumar Sharma,NeerajGaur,VibhaBedi,Punam Reputation Trustworthiness E-market Robustness Attack-resilience Agent-mediated reputation systems provide the necessary decision making support to facilitate the automation of processes, and to improve the quality of services in an information asymmetric e-market. Reputation systems encourage honest behavior and discourage malicious behavior of buyer and seller agents by safeguarding honest participants and by laying a foundation for security through social control mechanisms. In this paper, we propose a reputation system that aims to safeguard honest buyers from rogue behavior by counterparties and deceptive buying peers. It employs reputation functions with attack-resilient parameters based on the e-market parameters like value of the transaction and varying experience of agents.These parameters help to reduce the incentive for dishonest behavior, and to minimize harm in case of attacks by rogue sellers in order to improve the trustworthiness among participants in the e-market.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.11 n.1 20162016-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100004en10.4067/S0718-18762016000100004
institution Scielo Chile
collection Scielo Chile
language English
topic Reputation
Trustworthiness
E-market
Robustness
Attack-resilience
spellingShingle Reputation
Trustworthiness
E-market
Robustness
Attack-resilience
Kumar Sharma,Neeraj
Gaur,Vibha
Bedi,Punam
Safeguarding Buyers with Attack-Resilient Reputation Parameters
description Agent-mediated reputation systems provide the necessary decision making support to facilitate the automation of processes, and to improve the quality of services in an information asymmetric e-market. Reputation systems encourage honest behavior and discourage malicious behavior of buyer and seller agents by safeguarding honest participants and by laying a foundation for security through social control mechanisms. In this paper, we propose a reputation system that aims to safeguard honest buyers from rogue behavior by counterparties and deceptive buying peers. It employs reputation functions with attack-resilient parameters based on the e-market parameters like value of the transaction and varying experience of agents.These parameters help to reduce the incentive for dishonest behavior, and to minimize harm in case of attacks by rogue sellers in order to improve the trustworthiness among participants in the e-market.
author Kumar Sharma,Neeraj
Gaur,Vibha
Bedi,Punam
author_facet Kumar Sharma,Neeraj
Gaur,Vibha
Bedi,Punam
author_sort Kumar Sharma,Neeraj
title Safeguarding Buyers with Attack-Resilient Reputation Parameters
title_short Safeguarding Buyers with Attack-Resilient Reputation Parameters
title_full Safeguarding Buyers with Attack-Resilient Reputation Parameters
title_fullStr Safeguarding Buyers with Attack-Resilient Reputation Parameters
title_full_unstemmed Safeguarding Buyers with Attack-Resilient Reputation Parameters
title_sort safeguarding buyers with attack-resilient reputation parameters
publisher Universidad de Talca
publishDate 2016
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100004
work_keys_str_mv AT kumarsharmaneeraj safeguardingbuyerswithattackresilientreputationparameters
AT gaurvibha safeguardingbuyerswithattackresilientreputationparameters
AT bedipunam safeguardingbuyerswithattackresilientreputationparameters
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