Personality Type Effects on Perceptions of Online Credit Card Payment Services

Credit cards and the subsequent payment of credit card debt play a crucial role in e-commerce transactions. While website design effects on trust and e-commerce have been studied, these are usually coarse grained models. A more individualized approach to utilization of online credit card payment ser...

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Detalles Bibliográficos
Autores principales:	Walczak,Steven, Borkan,Gary L
Lenguaje:	English
Publicado:	Universidad de Talca 2016
Materias:	Credit-card Electronic commerce Myers-Briggs Payment portals Personality Portal features
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100005
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spelling	oai:scielo:S0718-187620160001000052018-10-12Personality Type Effects on Perceptions of Online Credit Card Payment ServicesWalczak,StevenBorkan,Gary L Credit-card Electronic commerce Myers-Briggs Payment portals Personality Portal features Credit cards and the subsequent payment of credit card debt play a crucial role in e-commerce transactions. While website design effects on trust and e-commerce have been studied, these are usually coarse grained models. A more individualized approach to utilization of online credit card payment services is examined that utilizes personality as measured by the Myers-Briggs personality type assessment to determine variances in perception of online payment service features. The results indicate that certain overriding principles appear to be largely universal, namely security and efficiency (or timeliness) of the payment system. However there are differences in the perceived benefit of these features and other features between personality types, which may be capitalized upon by payment service providers to attract a broader base of consumers and maintain continuance of existing users.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.11 n.1 20162016-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100005en10.4067/S0718-18762016000100005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Credit-card Electronic commerce Myers-Briggs Payment portals Personality Portal features
spellingShingle	Credit-card Electronic commerce Myers-Briggs Payment portals Personality Portal features Walczak,Steven Borkan,Gary L Personality Type Effects on Perceptions of Online Credit Card Payment Services
description	Credit cards and the subsequent payment of credit card debt play a crucial role in e-commerce transactions. While website design effects on trust and e-commerce have been studied, these are usually coarse grained models. A more individualized approach to utilization of online credit card payment services is examined that utilizes personality as measured by the Myers-Briggs personality type assessment to determine variances in perception of online payment service features. The results indicate that certain overriding principles appear to be largely universal, namely security and efficiency (or timeliness) of the payment system. However there are differences in the perceived benefit of these features and other features between personality types, which may be capitalized upon by payment service providers to attract a broader base of consumers and maintain continuance of existing users.
author	Walczak,Steven Borkan,Gary L
author_facet	Walczak,Steven Borkan,Gary L
author_sort	Walczak,Steven
title	Personality Type Effects on Perceptions of Online Credit Card Payment Services
title_short	Personality Type Effects on Perceptions of Online Credit Card Payment Services
title_full	Personality Type Effects on Perceptions of Online Credit Card Payment Services
title_fullStr	Personality Type Effects on Perceptions of Online Credit Card Payment Services
title_full_unstemmed	Personality Type Effects on Perceptions of Online Credit Card Payment Services
title_sort	personality type effects on perceptions of online credit card payment services
publisher	Universidad de Talca
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000100005
work_keys_str_mv	AT walczaksteven personalitytypeeffectsonperceptionsofonlinecreditcardpaymentservices AT borkangaryl personalitytypeeffectsonperceptionsofonlinecreditcardpaymentservices
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Personality Type Effects on Perceptions of Online Credit Card Payment Services

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