Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers

The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environme...

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Autores principales:	Ihlström Eriksson,Carina, Åkesson,Maria, Lund,Jesper
Lenguaje:	English
Publicado:	Universidad de Talca 2016
Materias:	Ubiquitous media services Digital platform Two-sided markets Newspapers
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300002
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spelling	oai:scielo:S0718-187620160003000022018-10-12Designing Ubiquitous Media Services: Exploring the Two-Sided Market of NewspapersIhlström Eriksson,CarinaÅkesson,MariaLund,Jesper Ubiquitous media services Digital platform Two-sided markets Newspapers The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environments to represent the vision of future media environments enabling device independent mass-scale distribution of ubiquitous media services in integrated infrastructures. We build upon a two-year action research project where researchers worked together with the Swedish newspaper industry to envision future ubiquitous media services and explore the following research question: how can ubiquitous media services be designed to leverage and balance value in a twosided market? Five examples of ubiquitous media services were developed in collaboration and thereafter evaluated. These services were then illustrated in movie clips to trigger discussions on how ubiquitous media services can be designed. Drawing on the value aspects of ubiquitous media services from an advertiser and reader point-of-view and the platform owner role of the newspapers in a future ubiquitous media environments, we describe and discuss how ubiquitous media services can be designed to leverage value for advertisers and readers, and how newspaper organizations can strategize ubiquitous media environments.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.11 n.3 20162016-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300002en10.4067/S0718-18762016000300002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Ubiquitous media services Digital platform Two-sided markets Newspapers
spellingShingle	Ubiquitous media services Digital platform Two-sided markets Newspapers Ihlström Eriksson,Carina Åkesson,Maria Lund,Jesper Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
description	The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environments to represent the vision of future media environments enabling device independent mass-scale distribution of ubiquitous media services in integrated infrastructures. We build upon a two-year action research project where researchers worked together with the Swedish newspaper industry to envision future ubiquitous media services and explore the following research question: how can ubiquitous media services be designed to leverage and balance value in a twosided market? Five examples of ubiquitous media services were developed in collaboration and thereafter evaluated. These services were then illustrated in movie clips to trigger discussions on how ubiquitous media services can be designed. Drawing on the value aspects of ubiquitous media services from an advertiser and reader point-of-view and the platform owner role of the newspapers in a future ubiquitous media environments, we describe and discuss how ubiquitous media services can be designed to leverage value for advertisers and readers, and how newspaper organizations can strategize ubiquitous media environments.
author	Ihlström Eriksson,Carina Åkesson,Maria Lund,Jesper
author_facet	Ihlström Eriksson,Carina Åkesson,Maria Lund,Jesper
author_sort	Ihlström Eriksson,Carina
title	Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
title_short	Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
title_full	Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
title_fullStr	Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
title_full_unstemmed	Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
title_sort	designing ubiquitous media services: exploring the two-sided market of newspapers
publisher	Universidad de Talca
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300002
work_keys_str_mv	AT ihlstromerikssoncarina designingubiquitousmediaservicesexploringthetwosidedmarketofnewspapers AT akessonmaria designingubiquitousmediaservicesexploringthetwosidedmarketofnewspapers AT lundjesper designingubiquitousmediaservicesexploringthetwosidedmarketofnewspapers
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Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers

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