Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environme...
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| Main Authors: | , , |
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| Language: | English |
| Published: |
Universidad de Talca
2016
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300002 |
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