Adoption of Mobile Payment Platforms: Managing Reach and Range

Numerous mobile payment solutions, which rely on new disruptive technologies, have been launched on the payment market in recent years. But despite the growing number of mobile payment apps, very few solutions have turned to be successful as the majority of them fail to gain a critical mass of users...

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Autores principales:	Staykova,Kalina S, Damsgaard,Jan
Lenguaje:	English
Publicado:	Universidad de Talca 2016
Materias:	Mobile payments Multi-sided platforms Platform adoption Platform strategy Case studies
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300006
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spelling	oai:scielo:S0718-187620160003000062018-10-12Adoption of Mobile Payment Platforms: Managing Reach and RangeStaykova,Kalina SDamsgaard,Jan Mobile payments Multi-sided platforms Platform adoption Platform strategy Case studies Numerous mobile payment solutions, which rely on new disruptive technologies, have been launched on the payment market in recent years. But despite the growing number of mobile payment apps, very few solutions have turned to be successful as the majority of them fail to gain a critical mass of users. In this paper, we investigate successful platform adoption strategies by using the Reach and Range Framework for Multi-Sided Platforms as a strategic tool to which mobile payment providers can adhere in order to tackle some of the main challenges they face throughout the evolution of their platforms. The analysis indicates that successful mobile payment solutions tend to be launched as one-sided platforms and then gradually be expanded into being twosided. Our study showcases that the success of mobile payment platforms lies with the ability of the platform to balance the reach (number of participants) and the range (features and functionalities) of the platform.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.11 n.3 20162016-07-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300006en10.4067/S0718-18762016000300006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Mobile payments Multi-sided platforms Platform adoption Platform strategy Case studies
spellingShingle	Mobile payments Multi-sided platforms Platform adoption Platform strategy Case studies Staykova,Kalina S Damsgaard,Jan Adoption of Mobile Payment Platforms: Managing Reach and Range
description	Numerous mobile payment solutions, which rely on new disruptive technologies, have been launched on the payment market in recent years. But despite the growing number of mobile payment apps, very few solutions have turned to be successful as the majority of them fail to gain a critical mass of users. In this paper, we investigate successful platform adoption strategies by using the Reach and Range Framework for Multi-Sided Platforms as a strategic tool to which mobile payment providers can adhere in order to tackle some of the main challenges they face throughout the evolution of their platforms. The analysis indicates that successful mobile payment solutions tend to be launched as one-sided platforms and then gradually be expanded into being twosided. Our study showcases that the success of mobile payment platforms lies with the ability of the platform to balance the reach (number of participants) and the range (features and functionalities) of the platform.
author	Staykova,Kalina S Damsgaard,Jan
author_facet	Staykova,Kalina S Damsgaard,Jan
author_sort	Staykova,Kalina S
title	Adoption of Mobile Payment Platforms: Managing Reach and Range
title_short	Adoption of Mobile Payment Platforms: Managing Reach and Range
title_full	Adoption of Mobile Payment Platforms: Managing Reach and Range
title_fullStr	Adoption of Mobile Payment Platforms: Managing Reach and Range
title_full_unstemmed	Adoption of Mobile Payment Platforms: Managing Reach and Range
title_sort	adoption of mobile payment platforms: managing reach and range
publisher	Universidad de Talca
publishDate	2016
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762016000300006
work_keys_str_mv	AT staykovakalinas adoptionofmobilepaymentplatformsmanagingreachandrange AT damsgaardjan adoptionofmobilepaymentplatformsmanagingreachandrange
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Adoption of Mobile Payment Platforms: Managing Reach and Range

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