Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews

Yelp is a popular online consumer review website. The limited scholarly literature on Yelp indicates that under certain conditions consumers will value the review and recommend the reviewed vendor to others. We study a number of variables to determine associations with intentions to use Yelp and als...

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Autores principales:	Fogel,Joshua, Zachariah,Samson
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	Yelp Online consumer reviews Electronic word of mouth Intentions Behaviors Trust Knowledge Internet experience
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100005
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spelling	oai:scielo:S0718-187620170001000052018-10-12Intentions to Use the Yelp Review Website and Purchase Behavior after Reading ReviewsFogel,JoshuaZachariah,Samson Yelp Online consumer reviews Electronic word of mouth Intentions Behaviors Trust Knowledge Internet experience Yelp is a popular online consumer review website. The limited scholarly literature on Yelp indicates that under certain conditions consumers will value the review and recommend the reviewed vendor to others. We study a number of variables to determine associations with intentions to use Yelp and also behavior of use of a service or purchase of a product after reading Yelp reviews. College students (n=617) were surveyed about demographics, trust, knowledge about online review fraud, and Internet experience. Our results found that increased brand trust and increased number of reviews read were each associated with both increased intentions and behavior. Correct knowledge of online review fraud and those who previously wrote Yelp reviews were each associated with increased behavior. We recommend that companies can benefit by claiming the website of their company on Yelp. Brand managers or e-commerce managers should respond to the negative reviews posted on Yelp in order to reassure those who read the reviews about the trustworthiness of the company. Companies should consider trust-building approaches when responding to negative comments to reassure the consumer that the company is a reputable company and would not engage in fraudulent practices of posting fraudulent positive reviews.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.1 20172017-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100005en10.4067/S0718-18762017000100005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Yelp Online consumer reviews Electronic word of mouth Intentions Behaviors Trust Knowledge Internet experience
spellingShingle	Yelp Online consumer reviews Electronic word of mouth Intentions Behaviors Trust Knowledge Internet experience Fogel,Joshua Zachariah,Samson Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
description	Yelp is a popular online consumer review website. The limited scholarly literature on Yelp indicates that under certain conditions consumers will value the review and recommend the reviewed vendor to others. We study a number of variables to determine associations with intentions to use Yelp and also behavior of use of a service or purchase of a product after reading Yelp reviews. College students (n=617) were surveyed about demographics, trust, knowledge about online review fraud, and Internet experience. Our results found that increased brand trust and increased number of reviews read were each associated with both increased intentions and behavior. Correct knowledge of online review fraud and those who previously wrote Yelp reviews were each associated with increased behavior. We recommend that companies can benefit by claiming the website of their company on Yelp. Brand managers or e-commerce managers should respond to the negative reviews posted on Yelp in order to reassure those who read the reviews about the trustworthiness of the company. Companies should consider trust-building approaches when responding to negative comments to reassure the consumer that the company is a reputable company and would not engage in fraudulent practices of posting fraudulent positive reviews.
author	Fogel,Joshua Zachariah,Samson
author_facet	Fogel,Joshua Zachariah,Samson
author_sort	Fogel,Joshua
title	Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
title_short	Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
title_full	Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
title_fullStr	Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
title_full_unstemmed	Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
title_sort	intentions to use the yelp review website and purchase behavior after reading reviews
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100005
work_keys_str_mv	AT fogeljoshua intentionstousetheyelpreviewwebsiteandpurchasebehaviorafterreadingreviews AT zachariahsamson intentionstousetheyelpreviewwebsiteandpurchasebehaviorafterreadingreviews
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Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews

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