Intentions to Use the Yelp Review Website and Purchase Behavior after Reading Reviews
Yelp is a popular online consumer review website. The limited scholarly literature on Yelp indicates that under certain conditions consumers will value the review and recommend the reviewed vendor to others. We study a number of variables to determine associations with intentions to use Yelp and als...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2017
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000100005 |
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